DBE 0200: From Planning to Execution: Unpacking the Success of DBE's Latest Empower Launch with Jess, Lauren, and Mike

Digital Business Evolution

In this episode of the Digital Business Evolution Podcast, Jess is joined by not 1 but 2 special guests! That's right, Team DBE’s Integrator Lauren Hunnewell and Head of Growth Mike DeRose weigh in on this fun, insightful and powerful episode as they reflect on the recent success of their 2024 Empower Launch.

Team DBE gets into the intricacies of planning and executing a launch, emphasizing the importance of early preparation and strategic decision-making. Join in as they explore the evolution of their business, the challenges and learning curves they faced, and the valuable insights they gained along the way. Get ready to uncover the secrets behind their success and gain actionable tips for your own digital business journey.

As always, cheers to your evolution!

Key Takeaways:

• Having structure in the launch for creative freedom

• Resistance to running ads and shifting mindset

• Caution against desperate energy and misconceptions about sales

Key Timestamps

[5:58] – Annual Meetings propel business growth through discomfort.

[19:17] – Different types of launches depend on the audience.

[27:31] – See ads as an opportunity for reaching more.

[44:09] – Leverage your 9 to 5 for growth.

[53:55] - Content freely available, but the program offers support.

Episode Quotes

• “You have to kinda just trust that when you get things done in advance, that there's gonna be this whole other world that you can play in when it's time." - Mike DeRose

Episode Resources:

• Check out the YouTube video for today's podcast right here: https://www.youtube.com/@jessicaderose/videos and don't forget to like, comment and subscribe!

• Try out a free 30 day Kajabi trial here

Connect with Mike DeRose

Instagram: @Mike.Derose

Connect with Lauren Hunnewell

Instagram: @Laurenhunnewell

Connect with Jess

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose

YouTube: Jessica DeRose