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Ep. 30- Digital Marketing Strategies with Robbie Fitzwater
Manage episode 340318479 series 2844173
Nội dung được cung cấp bởi Richard Bliss. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Richard Bliss hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode, Richard is joined by Robbie Fitzwater, who is a professor in the marketing MBA program at Clemson University and the founder of MKTG RHYTHM. Robbie's company focuses on helping eCommerce businesses develop marketing campaigns.
Today's conversation revolves around digital marketing strategies and what's happening in the business world, particularly SaaS and the subscription model, and a variety of other things.
Strategically focusing attention on the right things, like customer retention, are areas that companies consistently overlook. A lot of the real work is done behind the scenes: planning, executing, and really being strategic about where you place your efforts and dollars.
Find Robbie's company at MKTGRYHTHM.COM.
For more valuable tips on mastering the language of social media, subscribe to our newsletter at BlissPointconsult.com. If you'd like to stay in touch, please add Richard on LinkedIn and join the conversation.
Host: Richard Bliss
Guest: Robbie Fitzwater
Podcast Manager: Kimberly Smith
Find Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/
Find Robbie Fitzwater on LinkedIn: https://www.linkedin.com/in/robbiefitzwater/
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