How Much Should You Invest Into Marketing in 2024?

Digital Horizons

Imagine accelerating your brand's growth with a strategic marketing plan that fits into your comfortable budget. That's exactly what you'll learn from this episode of Digital Horizons, where my co-host, Lana Hill, and I chart the course for a successful marketing year in 2024.
We'll address one of the most significant challenges businesses face - scaling. We examine the importance of measuring conversion performance and the secret weapon of CRM platforms for tracking ROI. We'll share insights on the power of offline conversions and how you can analyze data to supercharge your campaigns. As we wrap up, we'll dive into a conversation about maximizing your marketing budget for profit and understanding your business's profitability numbers.
This will help you identify the precise moment to hit the accelerator and scale up. Join us on this enlightening journey to making informed investment decisions for long-term success.
This podcast is brought to you by Walker Hill Digital

The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

Chương

1. How Much Should You Invest Into Marketing in 2024? (00:00:00)

2. Plan and Budget for Digital Marketing (00:00:05)

3. Measuring Conversion Performance for Business Growth (00:09:16)

4. Maximizing Marketing Budget for Profit (00:13:58)