Targeting Multicultural Voters with Sean Duggan SD Media

Digital Politics with Karen Jagoda

Nội dung được cung cấp bởi RadioActive. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được RadioActive hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

2M ago 23:54

MP3•Trang chủ episode

Sean Duggan owner SD Media, a media and entertainment consulting firm, has seen the media landscape for targeting voters shift dramatically, requiring a broader view of where and when to reach voters. Attending the DNC Convention in Chicago, Sean was struck by the mix of entertainment and content and the range of speakers and talent under 40 in the Democratic party. With the end of the election season in sight, new approaches to finding likely and persuadable voters through streaming services, social media, audio networks, and influencers are key to engagement.

We talk about:

How the DNC Convention reached out to multicultural and young voters
How media buying in the last part of the election season has been a new challenge for content creation and ad placement
Where the new infusion of campaign dollars will be spent
Advertising on YouTube to audience segments otherwise unreachable
Mistakes campaigns make about how voters get their news

#SeanDuggan #PoliticalAdvertising #PoliticalAds #TargetingVoters #SpotterLA #YouTube

Sean Duggan Media

108 tập

#News #RadioActive #Politics #Internet #Statistics #Service #Voters #Institute #Non #Partisan #Business