The Activist's Media Handbook: Lessons from Fifty Years as a Progressive Agitator David Fenton Author and Activist

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David Fenton is the Founder of Fenton Communications, the first public relations firm dedicated to progressive social change. David has written a new book, The Activist's Media Handbook: Lessons From Fifty Years as a Progressive Agitator, based on his extensive experience working with politicians and celebrities. While the channels and styles for communicating political and advocacy messages are changing, the basic principles of communication remain the same. The way the brain processes words and images does not change though there are critical differences in how different individuals perceive a message. Currently, David is focusing his efforts on the climate movement and taking advantage of the web to drive action.

We talk about:

  • The underground anti-war protests in the '60s
  • Keys to mobilizing the public to support a cause
  • The differences between crafting a message for Republican and Democratic voters
  • The problem with "Woke" language
  • Biggest campaign surprises and most inspiring and challenging clients
  • Limitations of fragmented news sources and social media for activism and mobilization
  • Advice for young activists to unify larger groups of people

@DFenton #DavidFenton #ClimateChange #Climate #ClimateJustice #Activism #PoliticalActivism #Democracy #Progressive #VoterMobilization

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