The Authenticity Industries with Michael Serazio Author and Associate Professor

Digital Politics with Karen Jagoda

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3M ago 20:28

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Michael Serazio is an Associate Professor in the Department of Communications at Boston College and author of The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics. Calling authenticity the moral framework of our time, Michael addresses whether politicians can fake authenticity and what gives inauthenticity away. Drawing on observations of reality TV, social media, pop music, commercial advertising, and electoral politics, Michael has written a thought-provoking analysis of how politicians are becoming more like brands and brands are acting more like politicians.

We talk about

How authenticity is created and demonstrated
The different kinds of authenticity
Perception of the authenticity of male and female candidates
Role of influencers and nano-influencers in establishing candidate authenticity
What will be seen as authentic in 2024 campaigns

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The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics by Michael Serazio

108 tập

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