Twitch: How Livestreaming has been Revolutionized by Gaming Influencers

Digital Public Relations

With the COVID-19 pandemic putting everyone indoors for the majority of 2020, began to watch online content more than ever. During this period, Twitch.tv, a live streaming website that had been around for just under a decade at this point, exploded in popularity. In this episode of the Digital PR Podcast, co-hosts Ben Vrobel and Troy Heatwole discuss Twitch.tv, a popular live streaming platform that grew substantially over the COVID-19 pandemic. We start by sharing our experiences with the platform, then go into the history of twitch and how it grew into the livestreaming behemoth we know today. After that we go into the different campaigns that were hosted on twitch, and how successful they were and what that means to PR professionals. Brands have been slow to incorporate live streaming into their arsenal of social media platforms, and those who are beginning to adapt are seeing huge success. Will brands begin to see Twitch as a mainstream platform? Tune into the Digital PR Podcast to find out! Statistics on twitch views: https://www.statista.com/statistics/532338/twitch-viewing-frequency-usa/ Twitch data on engagement: https://twitchadvertising.tv/ Cashapp Uno Tournament Results: https://awario.com/blog/twitch-marketing-cases/#anchor3