Episode 034 - George Montagu (FT Strategies) on getting to 1 million digital subscribers, creating meaningful metrics, and working with NT at Home

Digital Works Podcast

A conversation with George Montagu, Head of Insights at FT Strategies. FT Strategies is the consulting arm of the Financial Times.
George and I talk about the shift from print to digital at the Financial Times and the related shift from ad to subscriber revenue, how leadership at the FT galvanised the entire organisation around a single goal (getting to 1 million paid subscribers in 3 years), changes in journalist workflows, the 'creative enabler' effect of digital working, the role of data and insights at the FT and creating meaningful blended metrics (and taking inspiration from Tesco Clubcard), and the work FT Strategies did with the National Theatre on the NT At Home platform.

• George's LinkedIn - https://www.linkedin.com/in/georgemontagu/
• More about FT Strategies - https://www.ftstrategies.com/en-gb/about-us/
• More about FT Strategies work with the National Theatre - https://www.ftstrategies.com/en-gb/case-studies/supporting-the-growth-of-the-national-theatres-new-on-demand-streaming-platform/
• More about NT at Home - https://www.ntathome.com/