63- Andrew Whelan - Business Design at Ford

d.MBA

Business design is already pretty common among design agencies but not so much in product companies. So, we were excited to talk to Andrew Whelan, a Business Design Director at the D-Ford London Lab, where he leads a diverse and multi-skilled team tackling some of the biggest business model opportunities in the auto and mobility industry. We covered:

• what the role of business designers at D-Ford entails,

• Andrew’s favorite business design tools,

• and how to make the case for the business design discipline.