Bob Starr

Driven to Ride

Bob Starr considers himself “lucky,” having spent his entire career in the motorcycle industry, including more than 32 years at Yamaha in marketing and, currently, corporate communications. “I turned a passion of mine at a very early age into a lifelong career,” he says with the enthusiasm of a teenager, “and I have really, really enjoyed it. I hope I’ve made a difference in the industry and, certainly, to Yamaha.”

As the New Hampshire native relates, motorcycles made an early impression. Playing in the front yard of his childhood home, he vividly recalls hearing a bike pass by. “It was a Triumph, and it happened to belong to a local volunteer fire-department member. I would always wave, and he would always wave back. He had pipes on it, and it made a lot of noise. It was very influential to me.”

Some of the behind-the-scenes highlights that Starr relates to Mark Long, host of the “Driven to Ride” podcast, are almost too good to be true. Like the time Wayne Rainey proposed that fellow three-time 500cc World Champion and mentor Kenny Roberts ride a two-stroke TZ750 flat-tracker at the 2009 Indianapolis Mile in exchange for Yamaha sponsorship at a celebrity pro-am golf tournament. Lucky, indeed.

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