Ep 008 - Instagram's IGTV & How Email Marketing Can Change Your Beauty Business

Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer

I'm baaaack and excited to be back in front of the mic and sharing with you. In this episode I share whats been happening with me the last few weeks...and its happens to EVERY entrepreneur. I then highlight one of Instagram newest launches with IGTV and what it means for consumers and advertisers. Finally we dive deep into the details of how email marketing is your best, low cost tool for new customer acquisition and customer retention. We cover the 4 best email marketing platforms I recommend along with the do's and don'ts of content. Insight: I misspelled the word Klaviyo during the recording....too many gin & ginger ales. Make sure you're ready to take notes...enjoy!