Eps 004: Gerilyn Hayes - NaturallyCurly.com Senior Copywriter on Career & How to Engage Media Platforms

Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer

Gerilyn Hayes is a professional writer. She hosts CurlTalk TV and is the Senior Copywriter for NaturallyCurly, a large online media beauty platform that is focused specifically on the needs of the curly hair consumer. Gerilyn shares how she transferred her childhood love of words and reading into a career that has spanned throughout multiple industries leading her to beauty and fashion. We talk about how the role of copywriter and content creator translates beyond the written word and moves into other mediums as a necessity to have better communication with consumers. Gerilyn drops incredible knowledge on how beauty brands can best work with a media platform's followers/community is through relationship building! She explains how this is done. The role of influencers and micro-influencers is also touched. Gerilyn's book recommendation - Confessions of an Advertising Man by David Ogilvy Find Gerilyn on Instagram and Twitter @GerilynHayes. Follow Naturally Curly on Instagram, Facebook & Twitter @NaturallyCurly Website - www.anthonystandifer.com Send questions or comments or feedback to me at [e-mail] Follow me on social media - Facebook, Instagram & Twitter @mSEEDAnthony. LinkedIn @Anthony Standifer