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Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC
Manage episode 334698305 series 2899866
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen.
Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills.
This podcast is a rundown of the biggest challenges wins, and insights along the way.
You’ll hear about Ratio, Gen Mills keto brand group, and their hybridized retail/dtc experience
The connected commerce journey and why DTC completes the picture
The anatomy of a General Mills product drop for Stranger Things and Cinnamon Toast Crunch
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
469 tập
Manage episode 334698305 series 2899866
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen.
Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills.
This podcast is a rundown of the biggest challenges wins, and insights along the way.
You’ll hear about Ratio, Gen Mills keto brand group, and their hybridized retail/dtc experience
The connected commerce journey and why DTC completes the picture
The anatomy of a General Mills product drop for Stranger Things and Cinnamon Toast Crunch
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
469 tập
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