Ep 232: Kuru Footwear Scales Meta Ad Spend 350%! Sean McGinnis On How They Did It

DTC Podcast

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Today’s podcast welcomes back Sean McGinnis, President and Integrator at Kuru footwear, stylish shoes for people with foot pain

https://kurufootwear.com

When I first met Sean at the start of the 2022 on episode 180 he was in the middle of re-architecting Kuru’s site architecture and CX to capture and convert problem aware customers through mostly search and organic traffic.

At that time he was skeptical that paid social could be an effective channel but was keen to figure it out.

Next thing I hear, Kuru’s scaled paid social 350% with realistic plans for that to be 300% by the end of the year.

The secret? Figuring out their attribution, and finding the spot between the floor of google analytics and the ceiling of on platform conversion data.

Listen and learn Sean’s key findings about the value of impression attribution, the surprising speed of Meta customers’ conversion cycle, and hear Sean’s plans for a Kuru Catalog drop.

You’ll wanna listen to this one until the end…

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