Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Nội dung được cung cấp bởi DTC Newsletter and Podcast and DTC Newsletter. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được DTC Newsletter and Podcast and DTC Newsletter hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Tương tự như DTC Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Player FM - Ứng dụng Podcast
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
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Ep 440: Driving 5x Digital Growth – How Salt & Stone Optimizes E-commerce and Amazon Sales
Manage episode 440241428 series 2899866
Nội dung được cung cấp bởi DTC Newsletter and Podcast and DTC Newsletter. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được DTC Newsletter and Podcast and DTC Newsletter hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast! Today, we sit down with Dejan Rankovic, SVP of Digital at Salt & Stone, a natural personal care brand that’s making waves in the industry. With experience scaling growth at Dr. Squatch and Netflix, Dejan brings a unique perspective on optimizing digital marketing strategies to drive exponential growth.
In this episode, we dive deep into:
How Salt & Stone achieved 5x growth in digital revenue in under a year.
The impact of prioritizing hero products, like the Mini Discovery Set, on customer acquisition and retention.
Effective tactics for optimizing ad spend across Meta, TikTok, and other platforms.
If you’re looking to grow your DTC brand through actionable insights, this episode is packed with valuable takeaways!
Timestamps:
0:00 - Introduction: Meet Dejan Rankovic, SVP of Digital at Salt and Stone.
3:00 - Scaling Dr. Squatch and Transitioning to Salt and Stone.
8:00 - Digital Growth Strategy: Achieving 5X growth.
14:00 - Conversion Rate Optimization (CRO) Tactics.
18:00 - Influencer Strategy Deep Dive: Finding the right influencers.
23:00 - Expanding on Amazon: Strategies for growth.
27:00 - Scent as a Key Differentiator in Marketing.
Hashtags:
#DTCPodcast #DirectToConsumer #DigitalMarketing #BrandGrowth #SaltAndStone #InfluencerMarketing #eCommerceStrategy #MarketingTips #SEO #DigitalRevenue #BusinessGrowth #DejanRankovic #Entrepreneurship #AmazonStrategy #ProductMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
540 tập
Chia sẻ
Manage episode 440241428 series 2899866
Nội dung được cung cấp bởi DTC Newsletter and Podcast and DTC Newsletter. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được DTC Newsletter and Podcast and DTC Newsletter hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast! Today, we sit down with Dejan Rankovic, SVP of Digital at Salt & Stone, a natural personal care brand that’s making waves in the industry. With experience scaling growth at Dr. Squatch and Netflix, Dejan brings a unique perspective on optimizing digital marketing strategies to drive exponential growth.
In this episode, we dive deep into:
How Salt & Stone achieved 5x growth in digital revenue in under a year.
The impact of prioritizing hero products, like the Mini Discovery Set, on customer acquisition and retention.
Effective tactics for optimizing ad spend across Meta, TikTok, and other platforms.
If you’re looking to grow your DTC brand through actionable insights, this episode is packed with valuable takeaways!
Timestamps:
0:00 - Introduction: Meet Dejan Rankovic, SVP of Digital at Salt and Stone.
3:00 - Scaling Dr. Squatch and Transitioning to Salt and Stone.
8:00 - Digital Growth Strategy: Achieving 5X growth.
14:00 - Conversion Rate Optimization (CRO) Tactics.
18:00 - Influencer Strategy Deep Dive: Finding the right influencers.
23:00 - Expanding on Amazon: Strategies for growth.
27:00 - Scent as a Key Differentiator in Marketing.
Hashtags:
#DTCPodcast #DirectToConsumer #DigitalMarketing #BrandGrowth #SaltAndStone #InfluencerMarketing #eCommerceStrategy #MarketingTips #SEO #DigitalRevenue #BusinessGrowth #DejanRankovic #Entrepreneurship #AmazonStrategy #ProductMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
540 tập
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Tương tự như DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Player FM - Ứng dụng Podcast
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
