128 - Deepica Mutyala, Live Tinted

Earned: Unlocking the Power of the Creator Economy

In Ep. 128 of Earned, Conor sits down with Deepica Mutyala, founder and CEO of inclusive beauty brand Live Tinted. To start, we dive into how Deepica harnessed her online influence to establish the beauty empire that is Live Tinted. Deepica shares why she created the viral Hue Stick, a product that has won three Allure Best of Beauty Awards since launch, and has helped fill a void in the beauty industry for underrepresented audiences. We then hear about the early days of the influencer landscape, and Deepica reveals the shift from big-name collaborations to partnerships built around genuine affinity. We discuss Deepica’s content creation journey, from being on the Today Show as a beauty expert, to founding her own brand. Deepica recounts pitching Live Tinted to industry titans like Sephora and Ulta, and emphasizes the importance of aligning with partners that share your vision. To close the show, Deepica discusses her quest for fulfillment beyond financial success, and shares how she is still searching for the balance between business achievements and personal life.

In this episode, you will learn:

1. How entrepreneurship can bring emotional complexity, with challenges such as managing stress and finding fulfillment beyond financial success.
2. The influential power of choosing the right retail partner and the role enthusiasm can play in this symbiotic relationship.
3. The value of embracing your identity as a content creator and leveraging your unique narrative to distinguish your personal brand in a saturated market.

Resources:

• Live Tinted - https://www.livetinted.com/

Connect with the Guest:

• Deepica’s LinkedIn - https://www.linkedin.com/in/deepica-mutyala-0a063711/

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @TribeDynamics

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

CreatorIQ Twitter - @CreatorIQ