Bro Dough's Erica Rankin: Revolutionizing the Cookie Game and Building a Sweet Empire

Ecomm Marketing with the Pitbulls

Dive into a delicious conversation with Erica Rankin, the visionary behind Bro Dough, as she unravels the story of turning cookie cravings into a booming business. From humble kitchen experiments to dominating the market, Erica's journey is nothing short of inspiring.
Discover the challenges she faced, the strategies that propelled Bro Dough to stardom, and the sweet taste of entrepreneurial success. Whether you're a cookie enthusiast or an aspiring business owner, this interview promises a blend of insights, passion, and a sprinkle of determination.
Note: this episode originally aired on our YouTube channel on July 20, 2023.

What we discussed:

(02:46) Selling a perishable item online is no small feat.

(12:59) Should you start DTC or go straight to retail?

(16:02) Why Erica wishes she got on LinkedIn sooner.

(18:36) Embracing the cringe!

(21:50) Targeting a market you can't sell to.

(29:50) Building your community & network.

(32:00) Becoming a scrappy AF founder
3 Things Bro Dough Can Teach You About Building a Brand:

1. Do what it takes: "There's no right or wrong way. Like there's their own right like you have your own path. And it's okay to be scrappy and, you know, go to corporate offices and steal cardboard boxes from their recycling bins and things like that."
2. Nurturing your current audience: "I just want to like really focus on community building and engaging with our customers. And rather than dumping tons of money into paid ads, like hiring a community manager and people to like, engage with our customers regularly and make sure that they're being taken care of, because it's cheaper to keep your current customers and it is to acquire new ones."
3. Getting a little help from friends: "I called my friends who help me in the kitchen. And I'm like, JP, we need to go and make dough so that that night, like, we went back to the kitchen, and we're making dough until 11 at night, and then I made sure that I had enough."

Links:

Bro Dough: Website | Instagram | TikTok

Connect with Erica Rankin: LinkedIn

Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!