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From Subscription Box to Netflix Show with John Roman of Battlbox
Manage episode 374421167 series 3503119
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Battlbox is the first outdoors subscription box. In 2015, a YouTuber blew it up. CEO of Battlbox, John Roman, joins to tell us everything they’ve learned about their 2 biggest business drivers: content and community.
“I wish I could sit here and tell you that our organic traffic converts at the same percentage as our paid traffic, but it is nowhere near the same, nowhere near literally a fraction of it, but it is a numbers game in the same sense. We just know we need 20 x more organic traffic to get the same results.”
“I wish there was honestly a better community option. But Facebook has the best that I've seen which pains me to say, because it doesn't meet all the needs of our entire customer range. It currently needs to be disrupted.”
What we discussed
(00:15) Starting the first outdoor subscription box
(01:55) Getting acquired, but…
(05:15) From mysterious sales to a Netflix show!?
(12:18) How Kim Karshadian is saving the stock market
(16:54) Influencers with the best ROI
(19:41) Why brands need bad videos
(23:52) What’s faster? Social media or SEO?
(25:51) Followers vs. buyers
(29:25) Scaling a community from 0
(31:52) The problem with Gen Z
(34:04) No good options (SaaS opportunity)
(37:52) Talking about our Ls
(40:37) Get $100,000?
3 Things Battlbox Can Teach You About Content:
- Choose micro-influencers over large influencers every single time.
“They're, they're the ones that are honestly, oftentimes more passionate. More genuine. They're, for lack of better words, grinding and trying to make that work as their possible. And you're gonna get a lot more, a lot more effort from those groups. I never put my eggs in one basket, but in this, in this scenario, I would put the eggs all in, in the micro-influencers.”
- Videos that look too good make you lose authenticity and lose the human side of the story.
- If you think you’ll succeed after 4 weeks of doing content, you’ve got it all wrong. Content is a long game.
“People think SEO is a long game. No. This is a long game. This makes, this makes SEO look like instant gratification.”
Links
Battlbox: Website | TikTok | Instagram | YouTube
John Roman’s blog where he writes about his Ls
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