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Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)
Manage episode 402786055 series 2921256
In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation"
Topics discussed in this episode:
- What the five major factors for conversion rate optimization in ecommerce are
- The importance of data and analytics in improving an ecommerce business's performance
- What are some misconceptions about conversion rate optimization
- How risk-taking in conversion rate optimization can be beneficial for ecommerce businesses
Links & Resources
Website: https://conversionsciences.com
LinkedIn: https://linkedin.com/in/bmassey
X/Twitter: https://twitter.com/bmassey
Get access to more free resources by visiting the podcast episode page at
https://t.ly/ploWJ
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
327 tập
Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)
Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands
Manage episode 402786055 series 2921256
In this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation"
Topics discussed in this episode:
- What the five major factors for conversion rate optimization in ecommerce are
- The importance of data and analytics in improving an ecommerce business's performance
- What are some misconceptions about conversion rate optimization
- How risk-taking in conversion rate optimization can be beneficial for ecommerce businesses
Links & Resources
Website: https://conversionsciences.com
LinkedIn: https://linkedin.com/in/bmassey
X/Twitter: https://twitter.com/bmassey
Get access to more free resources by visiting the podcast episode page at
https://t.ly/ploWJ
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google Podcasts
Become a smarter Shopify merchant in just 7 minutes per week
Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
327 tập
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