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Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might Replace Traditional Sales Funnels (#312)
Manage episode 422852831 series 2921256
In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.com
Topics discussed in this episode:
- What is conversational commerce.
- How AI is changing DTC customer service.
- How modern AI enables real two-way conversations.
- Why traditional e-commerce may be disrupted by conversational AI guides.
- Why conversational commerce drives personalization at scale.
- How to keep AI interactions authentic and on-brand.
- What data privacy issues to consider with conversational AI.
- Why AI might replace traditional sales funnels.
Links & Resources
Website: https://conversagent.app
Shopify App Store: https://apps.shopify.com/conversagent
LinkedIn: https://www.linkedin.com/in/marshallcowan/
LinkedIn: https://www.linkedin.com/company/12100597/
Facebook: https://www.facebook.com/clevertar/
Get access to more free resources by visiting the podcast episode page at
t.ly/Mpy7i
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
SPONSORS:
Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/
Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
Sign up for our free newsletter
Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
380 tập
Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might Replace Traditional Sales Funnels (#312)
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
Manage episode 422852831 series 2921256
In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.com
Topics discussed in this episode:
- What is conversational commerce.
- How AI is changing DTC customer service.
- How modern AI enables real two-way conversations.
- Why traditional e-commerce may be disrupted by conversational AI guides.
- Why conversational commerce drives personalization at scale.
- How to keep AI interactions authentic and on-brand.
- What data privacy issues to consider with conversational AI.
- Why AI might replace traditional sales funnels.
Links & Resources
Website: https://conversagent.app
Shopify App Store: https://apps.shopify.com/conversagent
LinkedIn: https://www.linkedin.com/in/marshallcowan/
LinkedIn: https://www.linkedin.com/company/12100597/
Facebook: https://www.facebook.com/clevertar/
Get access to more free resources by visiting the podcast episode page at
t.ly/Mpy7i
Subscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
SPONSORS:
Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/
Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
Sign up for our free newsletter
Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
380 tập
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