Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective CTA's, Optimal Email Frequency (#336)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies.
Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement.
Whether you’re new to email marketing or looking to refine your strategy, this episode offers valuable insights to help grow your online business.
Topics discussed in this episode:

• Why mobile responsiveness is crucial for email marketing success in DTC brands
• How to structure emails for optimal readability on mobile devices
• What common mistakes DTC brands make with their email marketing strategies
• How to create clear and effective call-to-actions (CTAs) in marketing emails
• Why the frequency of email sends should increase as your business grows
• What optimal email sending frequencies are for different business revenue levels
• How to effectively use pop-ups to build your email list without annoying customers

Links & Resources
Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil
Get access to more free resources by visiting the show notes at
https://t.ly/T4rjK

SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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