The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan | Why Search Quality is Key for Ecommerce, How Product Data Affects Search, What Businesses Gain from Advanced Search (#339)

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In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function.
Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates.
We discuss data catalog quality, the role of AI in search engines, and how to optimize merchandising with analytics. Tune in to learn how to boost your online store's performance with smarter search tools!
Topics discussed in this episode:

Why improving search quality is crucial for ecommerce success
How product data quality impacts search performance
What advanced search capabilities like natural language processing can offer
Why analytics and understanding user search behavior is important
How to balance AI-powered search with human curation and merchandising
What types of ecommerce businesses benefit most from advanced search
How the search solution integrates with custom ecommerce themes
What the future of AI-powered ecommerce search and product discovery might look like

Links & Resources
Website: https://www.groupbyinc.com/integrations/shopify
Shopify App Store: https://apps.shopify.com/groupby-ai-search-discovery
LinkedIn: https://www.linkedin.com/in/arvnatarajan/
X/Twitter: https://x.com/groupbyinc
Get access to more free resources by visiting the show notes at
https://t.ly/GECxQ

SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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