eBay Veteran Shares Online Sales Secrets | Bert Bassett

Ecommerce Experimenters

I desperately want to read Bert Bassett's book.
Alas, he hasn't published one (yet?) so I downloaded as much information from his brain as was possible in this 30-minute episode.
While working at eBay, Bert built a successful side hustle selling cat toys online. 15 years later, that gig is still earning him a handsome profit. All it takes is an hour per day.
A few highlights from our conversation:

• One of the best explanations of Jobs To Be Done (he never used that term or any other jargon) and how he applied it in practice.
• His unique business philosophy and how he set up a profitable online store to suit his lifestyle.
• Hard-won practical tips for winning on marketplaces like eBay and Amazon FBH.

Bert's website: cat-mat.store/

Chương

1. eBay Veteran Shares Online Sales Secrets | Bert Bassett (00:00:00)

2. Intro (00:00:20)

3. Why cat toys? (00:01:05)

4. Design a business around yr lifestyle (00:02:03)

5. Building a successful side hustle (00:03:55)

6. The surprising truth abt profitability (00:05:19)

7. Matching channels with demand (00:08:07)

8. Selling an experience vs product (00:10:09)

9. The power of communities and content (00:13:20)

10. CRO as optimising customer experience (00:19:05)

11. Bert's winning business philosophy (00:20:30)

12. How to identify your customer's core needs (00:21:32)

13. Optimizon agency (00:26:04)

14. Top tip for Amazon FBA (00:28:07)

15. How to think about eBay (00:30:05)

16. Cat people of the world, listen up! (00:33:27)