Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian

eCommerce MasterPlan

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.

Hit PLAY to hear:

• Plus by Design’s focus on plus-size fashion
• How product quality and fit are key factors in the industry
• Danielle’s strategy for reaching more customers through wholesale
• What online retailers can do to enhance customer experience
• Building and leveraging customer loyalty

Key timestamps to dive straight in:

[05:28] Vikki Vi brand - classic, loyal, professional, customer.

[08:47] Customers value choice, but struggle with availability.

[11:29] Scaling up clothing sizes requires thoughtful fit.

[16:34] Maximizing customer loyalty through various strategies discussed.

[17:14] Taking loyalty for granted, embracing VIP program.

[19:31] Danielle’s Top Tips!

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