Achieve 20% YoY Growth with Loyalty Schemes and Email Marketing with Stone Arrow Jewellery

eCommerce MasterPlan

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand.

Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totalling around $500,000 a year and are growing at a steady annual 20%.

Hit PLAY to hear:

• Adaptability in business
• Turning challenges into opportunities
• The importance of storytelling, email marketing, and a good loyalty program
• Leveraging different sales channels
• Collaboration and teamwork

Key timestamps to dive straight in:

[03:25] Key interview points: retention, wholesale, low carbon.

[07:00] Getting online fever from COVID.

[09:12] Upcycled bottle designs are beautiful and innovative.

[12:06] Exciting shift to recycling in local market.

[14:58] Fashion industry embracing versatile wholesale methods.

[22:17] Encourage additional purchases through loyalty points program.

[23:24] Listen to Nick’s Top Tips!

Full episode notes here: https://ecmp.info/507

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