690 | News from the EDGE | Week of 6.3.2024

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Welcome back to the EDGE! Mordy makes his return this week as the team digs even deeper into the Google Search API leaks, and evaluates the state of AI in search.

Aleyda Solis has composed a collection of resources surrounding the API Doc leaks, readily accessible for you to gather the full picture of what these leaks mean for SEO. Be sure to keep this list in your back pocket for any current and future updates!

Google AI Overviews are now showing up in only 15% of search queries, a major drop since the rollout. Many reports of concerningly false outputs over the past months seem to be the cause of the decline. It’s clear that Google is pulling back while they attempt to fine tune the technology, but the timeline is unknown for AI Overviews moving forward.

Matt Southern, a Moz Search Scientist, released an article this week warning SEO’s of ‘challenges ahead’ due to Google AI. SEO’s are facing a rising threat in zero click content, leaving traditional organic SEO vulnerable.

Tune in as we uncover new developments revealing how AI continues to emerge as a bigger and bigger question mark in search this week on the news from the EDGE of the Web!

News from the EDGE:

[00:08:07] Aleyda Solis Shares Insights from Leaked Google Search API Document

[00:11:16] Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries

[00:19:12] EDGE of the Web Sponsor: Site Strategics

[00:20:51] SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges

AI Blitz:

[00:25:20] Perplexity Pages showing in Google AI Overviews, featured snippets

[00:26:20] Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt-out, "if your objection is honored"

[00:27:00] X now permits AI-generated adult content

[00:29:08] EDGE of the Web Sponsor: Inlinks

AI Tools:

[00:30:18] Underlord, from Descript

[00:31:02] Generate AI TV shows and episodes

Barry Blast from Search Engine Roundtable:

[00:32:21] Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed

[00:34:24] Google Fixed The Search Console Links Report

[00:35:12] Google Business Profiles Tests Chat With SMS & WhatsApp

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

Resources:

• Aleyda Solis Shares Insights from Leaked Google Search API Document
• Google AI Overviews' Visibility Plummets, Appearing in Only 15% of Queries
• SEO Facing Crisis? Moz Search Scientist Highlights Upcoming Challenges
• Perplexity Pages showing in Google AI Overviews, featured snippets
• Meta is notifying Instagram and Facebook EU users that it's using their data to train its AI models, and users can opt out, "if your objection is honoured"
• X now permits AI-generated adult content
• Underlord, from Descript
• Generate AI TV shows and episodes
• Google Warns: Sites That Are Inaccessible On Mobile Will Not Be Indexed
• Google Fixed The Search Console Links Report
• Google Business Profiles Tests Chat With SMS & WhatsApp

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