How a Bold Bet Saved Pete & Gerry’s with Cameron Whitehead
Manage episode 442204467 series 3568184
In this episode, we dive into the bold gamble that changed the organic egg farming game. Cameron Whitehead, COO of Pete & Gerry's, shares the inspiring story of how a small family farm in Monroe, New Hampshire, went from the brink of collapse to becoming a trailblazer in the organic egg industry. In the 1990s, when 'organic' was still a rarity, Pete & Gerry’s made a daring move that saved the farm—and set them on the path to becoming a leader in the market.
Cameron takes us through the highs and lows of their journey, from the pressures of competing with large-scale producers to their deep commitment to animal welfare. We explore the evolving egg industry, the differences between organic, free-range, and pasture-raised eggs, and what the new OLPS guidelines mean for organic farming. Plus, we uncover the unsung heroes of their operation—the truck drivers—and learn how biosecurity measures keep their supply chain safe. It’s a fascinating look at how passion, innovation, and a bit of risk can change everything.
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