Brand Balance: Takeaways from Absurdist Adieu

Email Swipes

Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.

Ideas you don’t want to miss

(06:11) Takeaway #1: Build your brand’s human side with safety nets

(06:16) Takeaway #1.1: Test your sender names

(07:43) Takeaway #2: Keep the customer front and center when using humor

(10:24) Takeaway #3: Weave branding into your email strategy

(11:32) Takeaway #4: Find mini-niches to spotlight and engage with

Links from this episode

Take a look at the emails we featured in Ep. 18

Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass

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