Data Do’s and Don’ts: Takeaways from Personalized Problems

Email Swipes

Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26.

Ideas you don’t want to miss

(04:54) Takeaway 1: Use data to personalize for relevance, not for attention

(06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff

(06:32) Takeaway #3: Make sure you’re using the right kind of data for personalization

(07:40) Takeaway #4: Weigh the complexity of personalization vs. the output and value it’ll give you

(08:24) Takeaway #5: Lean more on behavioral data than on data that you ask for

(08:53) Takeaway #6: Value those replies, read them, respond to them, and use them!

(09:34) Takeaway #7: Balance plain text strategy with well designed emails (for ecomm)

Links from this episode

Take a look at the emails we featured in Ep. 26.

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