Digit disclosure: How sharing “bad” numbers built subscriber trust (and increased signups) ft. Hannah Shamji

Email Swipes

What happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever.
Timestamps:
(4:30) How Hannah’s research brain – and TikTok culture – led to this email
(12:51) The balancing-act-slash-experiment that is Hannah’s email list
(14:37) How to set objectives in research so you don’t color the data
(18:09) The measure Hannah used for this email, in absence of replies
(21:29) The ripple effect this email gave to Hannah’s overall personal brand
About our guest
Hannah is a Consumer Psychologist for growth-stage startups. She's also a Cornell Psych Grad & trained therapeutic Counsellor with 10 years of experience in qualitative research. Now she helps clients like HubSpot and Shopify Plus decode how their customers think, so they can connect with (and convert!) the human behind the buyer.
Links from this episode:
Take a look at the email we’re talking about today
Take a look at Jason Fiefer’s email with the full story of Naveen’s reframe
Follow Hannah on ⁠LinkedIn⁠
Get more transparent insights from Hannah at hannahshamji.com/newsletter
Get Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠
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