Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty

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The drink industry is probably one of the most, if not the most, competitive and toughest industries to be in at the moment. Rachel Auty is a marketing powerhouse in the brewing industry. Rachel is the head of marketing at Brew York, a director at Beer Writers, and the founder of Women on Tap, so she knows her stuff when it comes to beer and standing out in the market.
We delve into the challenges of standing out in a saturated market, the importance of customer engagement, and the impact of disruptive strategies in the wonderful world of craft beer. I promise we're not just here to talk shop about beer; this is an exploration of marketing strategy, brand identity and how they collide in the craft beer world. We also discuss the rise of women in the brewing industry, and Rachel shares some invaluable advice for aspiring female brewers wanting to make their mark.
Finally, we wrap up our discussion by venturing into the realm of social media and its growing impact on branding and marketing in the craft beer industry. Discover how the right branding, disruption, and a clear message can make all the difference. If you're interested in marketing, craft beer, or simply love a good conversation, this episode is for you. Tune in, grab your favourite beer, and let's learn together.
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1. Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty (00:00:00)

2. Craft Beer and Brew York (00:05:11)

3. Driving Success in the Brewing Industry (00:10:40)

4. Beer Industry Advertising and Disruption (00:17:19)

5. Craft Beer and Women Brewers (00:23:11)

6. Craft Beer, Marketing, and Trends (00:35:17)

7. Marketing Strategies for Alcohol-Free Beer (00:41:24)

8. Social Media's Impact on Branding (00:47:05)