How to measure marketing campaigns properly

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In Episode 2 of "Socially Unacceptable," we are joined by PR Futurist Stuart Bruce and we dive deep into the world of PR and Social Media Marketing, specifically focusing on the all-important topic of ROI and Measurement.
As marketers, we all know that measuring the success of our campaigns is crucial. But do we really know how to effectively measure the ROI of our marketing efforts? In this episode, we will explore the best practices and strategies for measuring the success of your marketing campaigns.
In today's digital age, where everything is driven by data and analytics, it is essential to understand the importance of ROI when it comes to marketing and public relations. Stuart discusses the key metrics to consider when measuring the success of your campaigns.
Join us in this episode of "Socially Unacceptable" as we unravel the mysteries of ROI and careful campaign measurement. Whether you are a seasoned PR or marketing professional or business owner, this episode will provide you with the knowledge and tools you need to measure the success of your campaigns and prove your worth in the digital marketing landscape.
#SocialmediaROI #campaignstrategy #measurement
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Chương

1. How to measure marketing campaigns properly (00:00:00)

2. Intro into Stuart Bruce (00:02:31)

3. Where do marketers go wrong with measurement (00:04:09)

4. The struggles around showing ROI/How to show ROI (00:07:38)

5. Introduction into AMEC and how it's useful for marketers (00:10:08)

6. What tools/resources does AMEC use to support practioners (00:18:18)

7. How did Stuart get into measurement and evaluation (00:20:13)

8. AI in the comms industry (00:30:49)

9. Stuart's top tip to measure campaigns (00:41:39)

10. F*ck-up from a member of the audience (00:42:13)

11. Vicki's f-ck-up (00:45:47)