#31 - Lean Marketing for More Customers at Lower Cost

Empowering Healthy Business: The Podcast for Small Business Owners

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Đã thêm cách đây hai năm

Nội dung được cung cấp bởi Cal Wilder. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Cal Wilder hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Lost Cultures: Living Legacies

1
Bermuda: The Crossroads of the Atlantic 51:57

cách đây 13 ngày trước51:57

Nghe Sau

Danh sách

Thích

Đã thích

51:57

On the Season 2 debut of Lost Cultures: Living Legacies , we travel to Bermuda, an Atlantic island whose history spans centuries and continents. Once uninhabited, Bermuda became a vital stop in transatlantic trade, a maritime stronghold, and a cultural crossroads shaped by African, European, Caribbean, and Native American influences. Guests Dr. Kristy Warren and Dr. Edward Harris trace its transformation from an uninhabited island to a strategic outpost shaped by shipwrecks, colonization, the transatlantic slave trade, and the rise and fall of empires. Plus, former Director of Tourism Gary Phillips shares the story of the Gombey tradition, a vibrant performance art rooted in resistance, migration, and cultural fusion. Together, they reveal how Bermuda’s layered past continues to shape its people, culture, and identity today. You can also find us online at ⁠travelandleisure.com/lostcultures Learn more about your ad choices. Visit podcastchoices.com/adchoices…

cách đây khoảng một năm trước 27:22

MP3•Trang chủ episode

More specifically, this episode includes:

01:48 What is “Lean Marketing”
02:19 Narrowing your focus to attract more, better-qualified leads
05:56 Clearly defining your Signature Offer
07:00 Selecting One Marketing Channel to be efficient
08:25 Utilizing a Gateway Offer to start new customer relationships
11:10 Core Content to nurture prospective customers
14:29 How Sarah uses AI to create all her content in 4 hours per week
23:59 Passive lead magnets and active lead generators
25:42 Sarah’s Tiny Marketing Club resources

Reach Sarah Noel Block at https://sarahnoelblock.com/club

Send us a text

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!
Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

Chương

1. #31 - Lean Marketing for More Customers at Lower Cost (00:00:00)

2. What is “Lean Marketing” (00:01:48)

3. Narrowing your focus to attract more, better-qualified leads (00:02:19)

4. Clearly defining your Signature Offer (00:05:56)

5. Selecting One Marketing Channel to be efficient (00:07:00)

6. Utilizing a Gateway Offer to start new customer relationships (00:08:25)

7. Core Content to nurture prospective customers (00:11:41)

8. How Sarah uses AI to create all her content in 4 hours per week (00:15:00)

9. Passive Lead Magnets and active Lead Generators (00:24:30)

10. Sarah’s Tiny Marketing Club resources (00:26:13)

37 tập

#MBA #Entrepreneur #Business #Self-Improvement #Cal Wilder #Podcasting Education #Entrepreneurship #Smallbusiness #Businessownership #Accounting #Empoweringhealthybusiness

#31 - Lean Marketing for More Customers at Lower Cost

Empowering Healthy Business: The Podcast for Small Business Owners

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

More specifically, this episode includes:

01:48 What is “Lean Marketing”
02:19 Narrowing your focus to attract more, better-qualified leads
05:56 Clearly defining your Signature Offer
07:00 Selecting One Marketing Channel to be efficient
08:25 Utilizing a Gateway Offer to start new customer relationships
11:10 Core Content to nurture prospective customers
14:29 How Sarah uses AI to create all her content in 4 hours per week
23:59 Passive lead magnets and active lead generators
25:42 Sarah’s Tiny Marketing Club resources

Reach Sarah Noel Block at https://sarahnoelblock.com/club

Send us a text

Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.

Thanks for listening!
Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/

Chương

1. #31 - Lean Marketing for More Customers at Lower Cost (00:00:00)

2. What is “Lean Marketing” (00:01:48)

3. Narrowing your focus to attract more, better-qualified leads (00:02:19)

4. Clearly defining your Signature Offer (00:05:56)

5. Selecting One Marketing Channel to be efficient (00:07:00)

6. Utilizing a Gateway Offer to start new customer relationships (00:08:25)

7. Core Content to nurture prospective customers (00:11:41)

8. How Sarah uses AI to create all her content in 4 hours per week (00:15:00)

9. Passive Lead Magnets and active Lead Generators (00:24:30)

10. Sarah’s Tiny Marketing Club resources (00:26:13)

37 tập

#MBA #Entrepreneur #Business #Self-Improvement #Cal Wilder #Podcasting Education #Entrepreneurship #Smallbusiness #Businessownership #Accounting #Empoweringhealthybusiness

Tất cả các tập

1
#37 Managing Payroll Tax Withholding 10:31

cách đây 28 ngày trước10:31

10:31

In this episode, Cal sits down with tax expert Greg Reed to uncover hidden risks that business owners often miss when it comes to payroll tax withholding. As your income shifts, whether from business profits, life changes, or other sources, your W2 withholding may no longer be enough. Without regular adjustments, this can lead to surprise tax bills, penalties, or even overpayments. Greg explains why reviewing your withholding yearly (ideally in January) is essential, especially after major life or income changes. He also dives into strategies like year-end bonus withholding to avoid penalties, though these come with extra payroll taxes. Plus, state tax requirements often differ from federal, adding complexity. Bottom line? Staying proactive with your payroll tax planning can help avoid surprises, keep your cash flow healthy, and protect your business from costly mistakes. Main Takeaways: Withholding errors can lead to surprise tax bills and penalties. Life and business changes (new business income, marriage, etc.) require withholding updates. Year-end bonus withholding can help avoid penalties, but increases payroll taxes. State and federal withholding rules can differ. Reviewing your withholding annually is smart and prevents surprises. Working with your CPA or using IRS tools can make adjustments easier Reach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.com Send us a text Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

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#36 Tax To Dos After April 15th 20:28

cách đây 7 weeks trước20:28

20:28

Think tax season is over? Think again. In this episode, Cal sits down with tax expert Greg to talk about what savvy business owners should be doing after April 15th. From maximizing deductions to planning for upcoming tax law changes, this conversation is packed with insights for those who want to stay ahead—not just compliant. Greg shares real-world strategies to avoid tax-time surprises, reduce penalties, and keep more of your hard-earned cash. Plus, he breaks down estimated taxes, business structure reviews, and how to fund retirement accounts strategically. He even clears up myths around the home office deduction and reveals a powerful state tax workaround that may not be around forever. If you’ve ever felt blindsided by a big tax bill or waited too long to make tax-saving moves, this is your wake-up call. If you’re serious about running a healthy business that’s profitable yet doesn't drown you in taxes, don’t miss this episode. Why tax planning is a year-round sport What the IRS won’t tell you about extensions and penalties A simple strategy to make home office deductions easy and audit-proof When to talk to your CPA (hint: now!) How the “Pass-Through Entity Tax” workaround can save you thousands Reach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.com . Send us a text Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

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#35 Beneficial Ownership Reporting Update and Tax Planning Win 9:46

cách đây 13 weeks trước9:46

9:46

The US Treasury Department announced a major change to beneficial filing requirements affecting most small business owners in the U.S. In this episode, Greg Reed, head of tax at SmartBooks, shares important updates. He also shares a tax planning success story about how he saved a client $29,000 in tax. We also discuss important informational filings that still must be made by many U.S. businesses that do business internationally that have major penalties if not done. Reach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.com . Send us a text Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

1
#34 Benefits of Proactive Tax Planning vs. Reactive Tax Filing 19:16

cách đây 16 weeks trước19:16

19:16

I’m excited to announced that SmartBooks Head of Tax Greg Reed is now officially a Certified Tax Coach. Tax planning and minimization has been a core part of our tax practice. With advanced study with the American Institute of Certified Tax Planners, Greg will be able to do even more to help business owners pay less tax. More specifically, this episode includes: Accountants, CPAs, and other roles to fill in your accounting team Benefits of working with a Certified Tax Coach The right time to do tax planning Tax tactics vs. a comprehensive tax strategy Greg saves a SmartBooks client $200,000 in taxes Documentation is key to being able to justify tax deductions Reach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.com . Send us a text Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

1
#33 The Founder as Chief Salesperson 36:43

cách đây 18 weeks trước36:43

36:43

A challenge all businesses face is setting up the sales function for success. In this episode, Christopher Filipiak explores why it is critical for the Founder to master the sales process regardless of whether the plan is to hire salespeople or for the founder to continue to be the primary salesperson. More specifically, this episode includes: The core of the sales process is creating and having conversations Challenges of delegating sales when the founder has not mastered it The sales mindset founders need to embrace Are salespeople born or made? Pitfalls of founders as salespeople Founder sales mastery is the foundation for hiring salespeople Reach Christopher Filipiak at https://www.linkedin.com/in/christopherfilipiak or https://www.christopherfilipiak.com/ Send us a text Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com . Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

1
#32 - Beneficial Ownership Filing Requirement Update and Preparing for Year End Tax Filings 14:55

cách đây 22 weeks trước14:55

14:55

Within the past week, the Beneficial Ownership Information (BOI) filing requirement was both reinstated and then suspended again, pending further legal review. Greg Reed provides an update on the current status of the BOI fiing requirement and his filing recommendations. Greg also provides advice on gathering documentation to make your annual income tax filings as efficient as possible and explains that while you can extend the deadline to file your tax returns, you still need to pay tax by the initial deadline to avoid penalties and interest. Reach Greg Reed at smartbookstax.com or greed@smartbookstax.com. Send us a text Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

1
#31 - Lean Marketing for More Customers at Lower Cost 27:22

cách đây 24 weeks trước27:22

27:22

Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week. More specifically, this episode includes: 01:48 What is “Lean Marketing” 02:19 Narrowing your focus to attract more, better-qualified leads 05:56 Clearly defining your Signature Offer 07:00 Selecting One Marketing Channel to be efficient 08:25 Utilizing a Gateway Offer to start new customer relationships 11:10 Core Content to nurture prospective customers 14:29 How Sarah uses AI to create all her content in 4 hours per week 23:59 Passive lead magnets and active lead generators 25:42 Sarah’s Tiny Marketing Club resources Reach Sarah Noel Block at https://sarahnoelblock.com/club Send us a text Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com . Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

1
#30 - Overcoming Visionary Founder Blind Spots 37:21

cách đây 25 weeks trước37:21

37:21

Founders of businesses are unique kinds of people. Some are visionary by nature and struggle to scale businesses despite great personal talent. In this episode Becky Venuti of BV Coaching shares her experience and insight into how these visionary founders can effectively scale their businesses. More specifically, this episode includes: Different kinds of founders What is a Visionary founder Change management The Integrator role Avoiding excess complexity Building out your team Systems and processes The importance of training Effective delegation Strategically deciding what to be good and be bad at Becky’s coaching business Reach Becky Venuti at beckyvenuti.com or becky@beckyvenuti.com Send us a text Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com . Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

1
#29 - Suspension of Beneficial Ownership Filing Requirements 5:48

cách đây 25 weeks trước5:48

5:48

A federal court in Texas issued a preliminary injunction suspending the enforcement of the new beneficial ownership reporting requirement. While this ruling provides relief for small business owners, it is TBD whether the reporting requirement will be rescinded or reinstated. In this brief update episode Greg Reed, head of tax at SmartBooks, shares his thoughts and recommendations around this issue. Reach Greg Reed at smartbookstax.com or greed@smartbookstax.com. Send us a text Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

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#28 - Post-Election Tax Update and Year-End Tax Planning 17:24

cách đây 26 weeks trước17:24

17:24

The incoming administration of President-Elect Donald Trump will bring significant changes to the tax code. Given that he can’t run for re-election for a third term and may thus feel more free to act on his principles than if he had to secure votes for re-election, there is the potential for some very large changes. In this episode Greg Reed, head of tax at SmartBooks, shares his insights into potential changes to the tax code. We also discuss the opportunity for year-end tax planning as we enter December. More specifically, this episode includes: Extension of the Tax Cuts and Jobs Act of 2017 Tax Brackets and Tariffs Other Taxes and Tax Breaks Impact on 2024 Taxes and Year-End Tax Planning Reach Greg Reed at smartbookstax.com or greed@smartbookstaxcom. Send us a text Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

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#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business 35:39

cách đây 28 weeks trước35:39

35:39

A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success. More specifically, this episode includes: A DIY Approach Can Work Though is Usually Disjointed The Stage and Size When Companies Hire Outside Marketing Leadership Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics. Different Marketing Roles and Options Selecting the Right Fractional Marketing Leader Staffing Up a Marketing Department and Making Full-Time Hires Setting a Marketing Budget Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/ Send us a text Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com . Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

1
#26 - Husband and Wife as Business Partners 50:17

cách đây 30 weeks trước50:17

50:17

Many businesses are run by husband and wife teams. While that can be a powerful combination for the business, there are unique dynamics and challenges when spouses or other family members work together. In this episode, Robert and Kay Lee Fukui share their experience and insight into how spouses can most successfully work together as business partners. More specifically, this episode includes: Advantages of Family-Run Businesses Kay Lee and Robert’s Background Importance of Financial Metrics in Running a Business Assessing and Determining Job Fit for Family Members Hiring Your Children Structuring Accountability Discussions with Your Spouse Managing Boundaries Between Work and Home Life Avoiding Divorce When Your Children Go To College Parallels with the Entrepreneurial Operating System Robert and Kay Lee’s Consulting Business Reach Robert and Kay Lee Fukui at https://marriedentrepreneur.co/ Send us a text Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com . Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

1
#25 - Digital Marketing Basics for Business Owners 34:48

cách đây 33 weeks trước34:48

34:48

Part of running a healthy business is being able to attract new customers. I am old enough to remember life before internet and phones became ubiquitous. These days internet-based marketing dominates in many industries, and the catch-all term for all kinds of online marketing is Digital Marketing. Joining this episode is Kevin Roy, founder and owner of Green Banana , who helps us understand today's digital marketing landscape and how to navigate all these options and opportunities. More specifically, this episode includes: The Importance of Defining Your Target Audience When SEO and Adwords Are Best When Display Ads on Social Platforms Are Best SEO vs. Google Adwords Social Platforms for Display Advertising When and How to Engage Professional Marketing Help Determining a Digital Marketing Budget Timeline for Launching a Digital Marketing Program Pitfalls to Avoid Reach Kevin at https://www.linkedin.com/in/kevincharlesroy/ or GreenBananaSEO.com Send us a text Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com . Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

1
#24 - Beneficial Ownership Reporting Requirements: New in 2024 17:00

cách đây 34 weeks trước17:00

17:00

There is a new federal filing requirement for 2024 that new and existing businesses must comply with, or else face hefty fines. Businesses are required to report the identities of their Beneficial Owners. This filing is typically made by tax CPAs or attorneys and must be kept updated. Greg Reed helps us navigate these new requirements. More specifically, this episode includes: What is Beneficial Ownership? Beneficial Ownership is reported to a federal government agency (different from the IRS) Penalties for failing to file and filing deadlines How to file reports The need to file informational updates Next steps for business owners Book a meeting with Cal or Greg here: https://smartbooks.com/free-consultation/ . Send us a text Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

1
#23 - Key Accounting Topics for Marketing Agencies 50:39

cách đây 35 weeks trước50:39

50:39

Having supported the bookkeeping and accounting needs of many marketing agencies over the years, SmartBooks routinely addresses a few key accounting topics to help clients get the most out of their financial reporting. In this episode guest Lindsay Jarosch highlights these issues. More specifically, this episode includes: Benefits of a segmented chart of accounts Accounting for client media purchases made by the agency Profit modeling for the firm Using performance metrics to manage pricing and staffing The value of 12-week forecasts Tax planning and management Send us a text Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com . Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com https://www.linkedin.com/in/calvinwilder/…

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