Event Marketing & Event Managers need a total REBRANDING

Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

Eventprofs do not market themselves in the right way. It's a real problem of image. A problem of reputation. Especially when you talk about our business to CMO's and CEO's of corporate brands. They see us too often as party planners. Not as strategic partners for their brands. And this needs to change. Event Marketing is an underestimated marketingtool. We need to rebrand the complete industry of MICE and event marketing. We are underestimated, and undervalued, because we do not market ourselves in the right way. My rant, is about the fact that we as event managers all over the world should be more proud of our business. More proud and loud about the value we bring to brands to create brand experiences. We should show more guts and creativity during our own events and also when posting on social media. Don't let the digital agencies have all the fun. Let's stick together, and let's make event marketing great again.