Signs that Your LinkedIn Trainer Isn’t a LinkedIn Expert Ep 133

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Thinking of hiring someone to help you with LinkedIn? BEWARE of the so-called "LinkedIn Experts" who really aren't!
In this podcast, I review these 14 Signs that Your LinkedIn Trainer Isn’t a LinkedIn Expert

1. Outdated headshot photo or photo isn’t zoomed in.
2. URL is not simplified
3. Header isn’t optimized: information is hard to read on mobile; photos aren’t relevant for ideal target audience; name is larger than most other text in the header image.
4. City instead of metro area
5. Company page or education has a gray avatar in their top header card
6. Contact info doesn’t have any websites, or websites are invalid / outdated
7. About statement is about them, not about how they help their clients.
8. About statement is missing personal information; it’s all about their company only.
9. Featured section isn’t enabled at all OR has outdated links (1+ year old)
10. They aren’t posting at all, or they are posting more than once a day.
11. Their posts aren’t getting any comments or they are ignoring comments on their posts.
12. They aren’t spending any time Commenting on their connections’ posts.
13. They are missing a CTA in their experience section.
14. Zero recommendations received or given OR no current recommendations received or given (in the current year).

LinkedIn "Power Hours" (Single Session, x4, x12)
Each package includes:

• LinkedIn consulting / coaching, personalized to your needs and focusing on your questions.
• Review of LinkedIn profile / company page to provide guidance / advice / recommendations

https://www.mellermarketing.com/powerhour

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Chương

1. Signs of Inexpert LinkedIn Trainers (00:00:00)

2. Identifying Inexpert LinkedIn Trainers (00:08:57)