IMEX: Rebranding an established event

Event Industry News Podcast

Nội dung được cung cấp bởi Event Industry News. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Event Industry News hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

10M ago 35:03

MP3•Trang chủ episode

Launched in 2003, IMEX Frankfurt is the heartbeat of the global business events community. And that’s what it says on the show’s homepage.

In this episode, IMEX design manager Anna Gyseman and Oli Bailey, interaction designer, detail the considerable process involved in giving a new look to the practised, proven event.

In conversation with host James Dickson they discuss 18 months research – not least with 50 external partners - how it’s a refresh not a rebrand, modernising and streamlining the stamp, physically and digitally.

They go on to talk diligence in the process – through prototypes in context, animation, sponsorships and timing, ahead of the big reveal.

To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.

This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

333 tập

#Business News #Business #News #Marketing #Event Industry News