In Session with Christina Garnett, HubSpot (Part 2)

EventProfsCast by Hubilo

Join Rachel for part two of her chat with Hubspot Community and Advocacy Manager Christina Garnett. Christa breaks down why planning a traditional webinar is not at all like building a community.

The Highlights

When building a webinar, we generally start by trying to determine what topics to discuss and what the audience wants to take away. When building a community, we go beyond what the audience wants to take. We also examine what the audience wants to GIVE in return.

A virtual event is not a one way event. A community gathering - even a virtual gathering - is a two way street with a give and take dynamic.

Ask yourself the following questions when working toward creating a community around a virtual event:

• What are the core values of the event?
• What are the benefits for someone attending your event?
• Who will benefit from attending your event?

Sometimes the people that you want at your event are not the people that would benefit from being at your event. Are you chasting titles, or people?

Planning this way requires being transparent and honest, which can be quite uncomfortable. Embrace the discomfort. Going through this exercise can help you identify the most vital aspects and features of your event. Get uncomfortable in order to find the “Why?” that drives your community building.

The fastest and easiest ways to build community are not generally the best ways to build community. Be patient. Get to know your audience. Let them get to know and trust you. A community must be built on trust. You’re not going to build that overnight with a chatbot and a series of pre-scheduled tweets.

Be honest about why you’re building a community. If you’re building a community for you - solely to benefit your business - you may find it difficult to really commit to building and serving the community. There’s no check box for making people feel special. That only happens when you’re genuinely interested in making that happen as its own goal.

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