The Cause Manifesto: Be Trustworthy

Everybody Brands with Brian Sooy

Be Trustworthy. We will seek accountability and transparency, acting and speaking in a manner consistent with our values, character, and culture. Clarity?—?the principle of clear and focused communication?—?can only be achieved when an organization makes its communications choices from the perspective of mission-driven design. Its purpose, culture, character, and voice must be unified in support of the cause.