#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.

They discuss things like

• The challenges of marketing measurement
• Short-term vs. long-term investments
• UTM tags
• How to understand the correlation between each marketing channel and pipeline
• Measurement for Non-Direct Response Initiatives

Timestamps

• (00:00) - - Intro to Pranav and Paramark
• (07:48) - - Marketing Measurement Challenges
• (13:37) - - Clicks and UTMs
• (17:35) - - How to think about Strategic Metrics
• (20:48) - - Being Data-Driven in your approach to growth
• (23:36) - - How to decipher marketing's impact
• (25:29) - - Experimentation and insights
• (34:31) - - Strategic forecasting
• (36:31) - - Short-Term Gains vs. Long-Term Investments
• (41:34) - - Measurement for Non-Direct Response Initiatives
• (44:42) - - Understanding the Relationship Between Marketing and Sales
• (47:13) - - Understanding the Impact of Super Bowl Ads
• (52:21) - - Exploring the Impact of Temu's Super Bowl Ad

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