#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)

Exit Five: B2B Marketing with Dave Gerhardt

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective on what top-performing SaaS companies do and what role the CMO should play.

We talk about:

- Being a great partner to sales and why it is marketing’s job to make sales easier
- Mastering the art of becoming the dispassionate analyst, presenting the facts
- Being a partner to the CEO
- Dave's thoughts on the importance of benchmarks, his POV on category creation, lead gen vs. demand gen, ChatGPT, and more.

Timestamps

• (00:00) - Introduction
• (06:30) - Dave Kellogg's Journey
• (11:30) - Insights on Blogging and Career
• (16:30) - What Makes a Great CMO
• (21:30) - Aligning Sales and Marketing
• (29:09) - Leveraging Data and Market Research
• (34:09) - The Role of Brand and Category Creation
• (39:09) - The Future of AI in Marketing
• (44:09) - Understanding SaaS Metrics
• (49:09) - Closing Remarks

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