#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

• How she built her audience on LinkedIn and turned it into a niche consulting business
• Creating problem-aware landing pages that convert and drive pipeline
• Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

• (00:00) - - Intro
• (06:51) - Getting Started Publishing on LinkedIn
• (10:14) - - Niching Down on LinkedIn to Grow Faster
• (12:00) - - Getting Laid Off and Going All In On Consulting
• (15:32) - - The Power of Networking Calls
• (18:15) - - Attracting More Targeted Clients by Niching Down
• (21:30) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
• (28:56) - - Optimizing Landing Pages and Creative for Search Ads
• (30:04) - - Utilizing Paid Traffic for B2B
• (34:53) - - Measuring Success Beyond Just Conversions
• (38:12) - - Making Landing Pages Customer Centric
• (40:00) - - Why Founders Need to Be On Social Media
• (42:31) - - Navigating Long Sales Cycles and Marketing Impact
• (46:51) - - Attribution Should Align With How Buyers Buy
• (48:59) - - Digital Ads and Landing Page Success

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