S3E24 - Combining Quantitative and Qualitative to Increase Conversions with Harriet Swan
Manage episode 366944065 series 3266320
Mixing quantitative and qualitative research methods is essential for understanding human motivation. While quantitative methods provide statistical data and measurable insights, qualitative methods capture nuanced experiences and emotions. By combining both approaches, researchers gain a comprehensive understanding of the complex interplay between factors such as social, psychological, and cultural influences on motivation.
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