#19 Dominating Google Ads: Insider Strategies to Overcome Challenges and Boost Your Campaigns with Boris Beceric

Fixing the Game Podcast by Luke

In this episode, I team up with Google Ads expert Boris Beceric to uncover the cheat codes that will help you take control of your campaigns, even in the face of increasing automation and shrinking control. We dive deep into the strategies that big brands use to dominate, and reveal how you can apply these tactics to your own business, regardless of size. From cracking the code on Performance Max campaigns to making the most out of limited data, this episode is all about empowering you to play by your own rules and beat the system at its own game. If you’re ready to break free from the constraints of big tech and take your Google Ads game to the next level, this episode is your playbook.
Connect with Boris: https://www.linkedin.com/in/borisbeceric/

Chương

1. #19 Dominating Google Ads: Insider Strategies to Overcome Challenges and Boost Your Campaigns with Boris Beceric (00:00:00)

2. Guest Introduction (00:00:19)

3. Google's Monopoly and Advertiser Challenges (00:00:49)

4. Recent Changes in Google Ads (00:01:49)

5. Performance Max Campaigns: Insights and Issues (00:03:55)

6. Optimizing Google Ads Campaigns (00:07:09)

7. Profitability and Measuring Success (00:15:48)

8. Evaluating Channel Spend and Revenue (00:19:11)

9. Raising Awareness in the Industry (00:19:45)

10. Practical Advice for Small Businesses (00:21:26)

11. The Future of Search and AI Impact (00:23:05)

12. Ethics and Challenges in Data Tracking (00:24:30)

13. Balancing Automation and Manual Control (00:30:07)