The Business of Storytelling: Tyler Cunningham’s Leap into Full-Time Photography

Focus on Business with Jane Goodrich | A Podcast For Photographers

Join host Jane Goodrich for an exciting deep-dive into the inspiring journey of Tyler Cunningham, a talented photographer who made the bold leap from a career in nonprofit development to full-time photography. In today’s episode, Tyler opens up about how she turned her side hustle into a thriving business just before the pandemic hit, and how documenting her family’s life during quarantine reshaped her approach to storytelling through photography, emphasizing capturing genuine, in-between moments that reveal the true essence of her subjects.

Tyler recounts her experience navigating the uncertainty of starting a new business during the pandemic and emphasizes the importance of adaptability and flexibility when tackling unforeseen challenges. She also talks about the importance of learning from mistakes as a crucial method of growth, and how she consistently reviews her work after each shoot in order to improve her craft.

Tyler also provides practical advice for staying true to oneself in both work and marketing. She delves into her most effective marketing strategies, including the use of Instagram and the power of word-of-mouth, highlighting the importance of building strong relationships in business. This episode offers valuable insights for anyone interested in photography, entrepreneurship, or the art of capturing life’s authentic moments.

You can find Tyler at:
https://www.tylercunninghamphotography.com/
https://www.linkedin.com/in/tyler-cunninghamphotography/
https://www.instagram.com/tylercunninghamphotography/

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You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q
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