Creating A Strong Offer Is The Foundation Of Conversion

For Impact Podcast with Jared Erni

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State Secrets: Inside The Making Of The Electric State

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The Secret To Getting Inspired: Millie Bobby Brown & Chris Pratt Go Behind The Scenes 21:04

cách đây 6 weeks trước21:04

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21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

cách đây khoảng một năm trước 9:19

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Episode Summary:

In this episode of the For Impact podcast, host Jared Erni discusses the importance of creating a strong offer strategy for impact-driven entrepreneurs. He emphasizes that an offer should focus on selling the transformation and emotional benefits, rather than just the service itself. By creating an offer with more perceived value, entrepreneurs can attract higher quality clients and stand out from the competition. Erni provides a three-point offer framework and shares examples of successful offers in different industries. He also highlights the significance of conversion in growing a business and explains how a great offer can lead to better conversions.

Key Takeaways:

Creating a strong offer is crucial for impact-driven entrepreneurs to attract higher quality clients and stand out from the competition.
An offer should focus on selling the transformation and emotional benefits, rather than just the service itself.
The three-point offer framework includes selling the transformation, selling the emotional benefit, and adding value through a unique offer.
By overdelivering and providing unexpected value right from the start, entrepreneurs can generate more leads and sales.
A great offer can lead to better conversions, allowing entrepreneurs to charge what they're worth and maximize their business growth.

Notable Quotes:

"Most people tend to look at other businesses and model what they're doing because they look successful, and we end up actually hurting ourselves in the way that we position ourselves online with an offer strategy." - Jared Erni
"If you have a mediocre or poor offer, your marketing has to be excellent in order to do well. But if you have a really great offer, you only need mediocre marketing to do well." - Jared Erni
"No one else does that. No other contractor does that. And that's why it works so well." - Jared Erni

Resources:

To listen to the full episode and gain more insights on creating a strong offer strategy for impact-driven entrepreneurs, tune in to the For Impact podcast. Stay connected with the podcast on social media and visit the For Impact Podcast website for more empowering content.

23 tập

#Entrepreneur #Jared Erni #Entrepreneurship #Marketing #Business Success Stories #Marketing Strategies #Marketing Tips #Business Advice #Business #Entrepreneur Stories Podcast #Inspiring

For Impact Podcast with Jared Erni

Creating A Strong Offer Is The Foundation Of Conversion

For Impact Podcast with Jared Erni

published cách đây khoảng một năm trước

Chia sẻ

MP3•Trang chủ episode

Episode Summary:

Key Takeaways:

Creating a strong offer is crucial for impact-driven entrepreneurs to attract higher quality clients and stand out from the competition.
An offer should focus on selling the transformation and emotional benefits, rather than just the service itself.
The three-point offer framework includes selling the transformation, selling the emotional benefit, and adding value through a unique offer.
By overdelivering and providing unexpected value right from the start, entrepreneurs can generate more leads and sales.
A great offer can lead to better conversions, allowing entrepreneurs to charge what they're worth and maximize their business growth.

Notable Quotes:

"Most people tend to look at other businesses and model what they're doing because they look successful, and we end up actually hurting ourselves in the way that we position ourselves online with an offer strategy." - Jared Erni
"If you have a mediocre or poor offer, your marketing has to be excellent in order to do well. But if you have a really great offer, you only need mediocre marketing to do well." - Jared Erni
"No one else does that. No other contractor does that. And that's why it works so well." - Jared Erni

Resources:

23 tập

#Entrepreneur #Jared Erni #Entrepreneurship #Marketing #Business Success Stories #Marketing Strategies #Marketing Tips #Business Advice #Business #Entrepreneur Stories Podcast #Inspiring

Tất cả các tập

For Impact Podcast with Jared Erni

1
What My Broken Truck Window Taught Me About Marketing 33:45

cách đây 45 weeks trước33:45

33:45

In this compelling episode of the Four Impact Podcast, host Jared Erni dives deep into the world of impact-driven entrepreneurship. The session kicks off with Jared's personal story about an unexpected setback with his beloved truck, leading to a wider discussion on how business challenges can be reframed as learning experiences. From the trials of a basement waterproofing business to the power of an optimally-utilized Google Business Profile, this episode is packed with actionable advice for local businesses looking to thrive amidst the noise of today's competitive marketing landscape. The conversation traverses a range of topics including the benefits of Google Business Profiles, the nuances between various Google ad types, and the anatomy of effective sales funnels. Key strategies for scaling small businesses are dissected with a focus on utilizing innovative tools like Google's Local Search Ads to achieve better market visibility. Moreover, the host offers a personal touch by sharing his strategies for overcoming adversity, emphasizing the importance of a positive mindset in the face of obstacles. Key Takeaways: Unexpected Setbacks: Challenges in business can be redefined as learning opportunities for growth and improvement. Google Business Profile Advantage: Optimizing your Google Business Profile is essential for local businesses to stand out and attract clients. Ads & SEO Strategy: Understanding the difference between Local Service Ads, Local Search Ads, and traditional SEO is crucial for targeted marketing efforts. Sales Funnel Importance: Crafting an irresistible offer and a customer-centric sales funnel is key to converting traffic into leads and sales. Utilizing AI and Software: Using platforms like local IO can automate aspects of Google Business profile management, enhancing efficiency and consistency. Notable Quotes: "But Google Business profile is going to be a really great starting point if it hasn't been something that they've been active in, because it takes very, I would say, relatively small effort to have good success with your Google profile." "The purpose of a blog is to get viewers to read it. The purpose of a Facebook post is to get people to engage. The purpose of this has less to do of getting the attention of people and more about feeding the algorithm metadata so that you become more relevant." "There's never been a channel on Google that has been easier to win in than Google Business profile today." "Failure is really an opportunity to learn. When you look at it that way, and Nelson Mandela says, I never lose. I either win or I learn." "The new opportunity today is how do you cut through that noise and look for those ways to do it?" Resources: Impact Marketing Challenge: forimpactpodcast.com Local IO: A link to be released for optimizing Google Business Profile management. (Specific URL not provided in the transcript) Mapleds Pro: The existing tool used for managing Google Business profiles. GMB everywhere: A plugin mentioned for researching competitors and identifying business categories. Don't miss out on the full episode to gain more valuable insights and learn about tools and strategies that can amplify your impact in the business world. Stay tun…

For Impact Podcast with Jared Erni

1
The Number 1 Mistake Small Business Make In Marketing 35:43

cách đây 46 weeks trước35:43

35:43

In this insightful episode of the Four Impact podcast, host Jared Erni delves into the intricacies of impactful entrepreneurship, aimed at those who strive to make a positive difference in their communities. This episode, rich in content for entrepreneurs looking to refine their marketing strategies, is nothing short of a masterclass in targeting and offer creation. The conversation kicks off with an in-depth analysis of the most common marketing blunders faced by small businesses, highlighting the wastefulness of non-targeted marketing strategies. The host underlines the importance of crafting directed, customer-specific offers, using examples from Alex Hormozi's "$100 Million Offers" and Dan Kennedy's "Magnetic Marketing" to reinforce his points. Following this, listeners are treated to a live Q&A session, where the host addresses questions from entrepreneurs on creating compelling offers and effectively using their websites to convert traffic to sales. Key Takeaways: Most small business marketing fails due to non-targeted strategies, akin to casting flyers out of an airplane and hoping for the best. Creating offers tailored to a specific customer increases perceived value and targets the crucial 5% of ready buyers. A clear and concise offer can make a client feel "stupid" to say no, as highlighted in Hormozi's book. Video content can humanize the business owner, making it easier to connect with and convert clients. Implementing a value ladder in service businesses can help in upselling higher ticket services to established clientele. Notable Quotes: "Most small business marketing just stinks... there's so much wasted opportunity and wasted money when it comes to marketing." - Jared Erni "The easiest way to refine all your marketing is to create an offer that clearly resonates with the ideal customer that you are trying to target." - B "You want an offer that is so good it makes people feel stupid to say no to." - B "People will connect to your story and your why so powerfully..." - B "The best thing to do is create this with it under, like, under 30 seconds. Just gonna be, like, 29 seconds of video." - B Resources: Book references mentioned are: "$100 Million Offers" by Alex Hormozi "Magnetic Marketing" by Dan Kennedy For more on local search marketing and creating impactful offers, listeners are encouraged to join the Local Search Academy. Encourage your entrepreneurial spirit by listening to the full episode of the Four Impact podcast for a wealth of insights on refining your marketing strategies and making lasting impact in your community. Stay tuned for more episodes packed with actionable advice and thought-leadership.…

For Impact Podcast with Jared Erni

1
Easy Hack To Find Popular Keywords For Local Search 22:35

cách đây 47 weeks trước22:35

22:35

In this informative and strategy-packed episode, host Jared Erni delivers actionable insights for impact-driven entrepreneurs looking to refine their local SEO and maximise their online presence effectively. We unpack critical distinctions between traditional SEO and local SEO, offering unique, easy-to-implement tips to optimize Google profiles for better keyword performance. Dive into the nuances of local search optimization, as we explore the subtleties that set it apart from broader SEO techniques. Learn how the arrangement of your Google profile can significantly influence its ranking, thereby driving more traffic to your business and positioning ahead of competition. Discover free resources and tools, as mentioned by our guest, that aid in generating a list of high-performance keywords. Focusing on crafting engaging content that enhances your Google profile's visibility, the episode is a treasure trove for anyone aiming to boost their digital marketing efforts. Key Takeaways: SEO differentiation : Understand the distinction between traditional SEO and local SEO, emphasizing the latter's focus on optimizing your Google profile. Keywords optimization : Gain insights into strategically incorporating keywords into your Google profile content, such as business descriptions and posts, to improve search rankings. Google's suggestions : Learn a handy trick involving Google’s suggestion feature to find commonly searched terms to include as potential SEO keywords. Q&A feature : Discover how using Google profile's Question and Answer feature can enhance your profile with relevant metadata. Heat map tools : Explore advanced local SEO tools like local IO for a heat map perspective of keyword rankings across geographic regions. Notable Quotes: "Local search optimization is about ranking your Google profile so that your profile ranks." "If you look at those keywords, you're going to see how your Google profile is performing based on the keywords you're showing up for." "You can't directly program the keywords you want to show up for with your Google profile, but indirectly you can." "You could join us on May 24. We're going to interview Bill, get some great feedback and open it up for Q and A." "Mapleds Pro is built into our community... to show you keywords." Resources: Website of guest's company: Humming AI (URL was not provided in the transcript) Local SEO tool: Local IO ( https://local.io ) Local SEO agency-level tool: Local Dominator (URL was not provided in the transcript) The for Impact podcast website/subscription details (URL was not provided in the transcript) Tune into the full episode for more insight into local search optimization and harnessing AI for enhancing business profiles. Keep up with 'for Impact podcast' for more valuable discussions that empower you, the entrepreneur, to make a meaningful impact with your work. Stay informed, stay inspired, and continue to grow with us.…

For Impact Podcast with Jared Erni

1
Smart Traffic Strategies To Grow Your Local Business 37:41

cách đây 47 weeks trước37:41

37:41

In this insightful episode of the podcast, host Jared Erni unveils critical strategies for impact-driven entrepreneurs looking to magnify their presence in local search results and scale their businesses effectively. This session delves into the nuances of online advertising, conversion optimization, and the power of smart traffic, focusing on leveraging Google’s myriad platforms for maximum impact. Initially, Jared shares a success story of an entrepreneur named Jennifer, who significantly improved her business by refining her online advertising strategies. Subsequently, he outlines what constitutes "smart traffic," emphasizing two critical qualifiers: high buying intent and low competition spaces. The episode continues by exploring various aspects of Google's advertising mechanisms, including local search ads, retargeting strategies, and the difference between local search ads and Google guaranteed or local services ads. These insights aim to provide entrepreneurs with actionable tactics to enhance their digital marketing efforts. Key Takeaways: Smart Traffic is Essential : Understanding and leveraging traffic with high buying intent and low competition is key to digital marketing success. Conversion vs. Traffic : Increasing online traffic is not enough; entrepreneurs must focus on the conversion to amplify growth. Diversifying Traffic Sources : Having multiple ways to generate traffic helps create a stable and growing business. Deep Dive into Google Ads : Differentiating between local search ads and Google guaranteed ads is crucial for effective online advertising. Retargeting for Engagement : Retargeting strategies can significantly boost business by keeping the brand top of mind for potential customers. Notable Quotes: "Traffic problem, it's also a conversion problem." "Smart traffic. Number one, it's a source of traffic with high buying intent." "Where can I compete with traffic in a place where there's far less competition so it's easier for me to win and stand out." "The threshold that you hit, and you can't really get past that without adding some paid layers to it as well." "Traditional SEO is like what you do to rank your website on the first page of Google. We're moving away from that because that's so saturated and competitive." Resources: There are no explicit mentions of URLs, social media handles, articles, or books in the provided transcript. Should any resources be referenced, the list will be updated accordingly. To gain invaluable insights and practical guidance on enhancing your business's digital presence and leveraging smart traffic to its fullest potential, listen to the full episode. Stay tuned for more educative content that inspires and empowers entrepreneurs on their journey to creating a ripple effect of positive impact in their communities.…

For Impact Podcast with Jared Erni

1
What Ice Fishing Taught Me About Marketing 1:00:59

cách đây 48 weeks trước1:00:59

1:00:59

In this episode of the Four Impact podcast, host Jared Erni shares a powerful marketing analogy from his ice fishing trip. He discusses the importance of separating yourself from the competition and creating a niche for your business. Jared also emphasizes the significance of having a great offer and how it can make your marketing efforts more effective. He recommends the book "100 Million Dollar Offers" by Alex Hermosi for further insights. The episode concludes with a Q&A session where Jared answers questions about virtual offices, Google Business profiles, and more.…

For Impact Podcast with Jared Erni

1
How Simple Over-Delivery Turns Customers Into Raving Fans 50:56

cách đây 49 weeks trước50:56

50:56

In this episode of the Four Impact podcast, host Jared Erni shares stories and lessons from the week, focusing on the power of over-delivering and creating offers that stand out. He highlights the importance of small touches that make a big difference in customer loyalty and satisfaction. Jared also discusses the concept of reciprocity and how surprising and delighting customers can lead to increased loyalty and positive word-of-mouth. He emphasizes the need for entrepreneurs to listen to their audience and continuously improve their offers to provide the most value possible. Key Takeaways: Over-delivering and adding small touches to your offers can create loyal and satisfied customers. The concept of reciprocity plays a significant role in customer satisfaction and loyalty. Listening to your audience and incorporating their feedback can help improve your offers and provide more value. Social proof, such as customer reviews and before-and-after photos, can build trust and credibility. Consistently adding fresh content to your Google Business profile can improve your ranking in the maps section and drive more traffic to your website. Notable Quotes: "When you can surprise and delight your customers, when you can create offers that over deliver, when you can get creative to separate yourself from the competition, do something that's just a little bit more genuine, you're going to get rewarded back." - Jared Erni…

For Impact Podcast with Jared Erni

1
Paid Ads That Work In Today's Competitive Google Channels 51:09

cách đây 49 weeks trước51:09

51:09

In this episode of the For Impact Podcast, host Jared Erni answers questions from impact-driven entrepreneurs about leveraging Google Business profiles to amplify their businesses. He shares success stories of businesses that have seen an increase in calls and leads by implementing the strategies taught in the Local Search Academy. Jared also discusses the importance of creating an irresistible offer and using paid strategies to amplify the results of Google Business profiles. Listeners also learn about the new affiliate program and the possibility of future guest experts.…

For Impact Podcast with Jared Erni

1
Local Search Academy Launches Affiliate Program for Impact-Driven Entrepreneurs 21:51

cách đây 50 weeks trước21:51

21:51

In this episode of the For Impact podcast, host Jared Erni conducts a live Q&A session with participants of the Local Search Academy. He begins by announcing the launch of an affiliate program for Local Search Academy, which allows members to share the program with others and earn a commission for each referral. Jared emphasizes the importance of consistently managing Google Business profiles and staying updated on the latest strategies to optimize traffic and conversions. He also discusses the significance of creating effective funnels to convert website traffic into leads and customers. Throughout the session, Jared answers questions from participants and provides valuable insights and advice. Key Takeaways: Local Search Academy has launched an affiliate program that allows members to share the program and earn a commission for referrals. Consistently managing Google Business profiles is crucial for optimizing organic traffic and staying on the cutting edge of strategies. Creating effective funnels is essential for converting website traffic into leads and customers. Backlinking to Google Business profiles may be a beneficial strategy to strengthen online presence and improve visibility. The Local Search Academy program is designed to provide step-by-step guidance and support for optimizing Google Business profiles and increasing impact. Notable Quotes: "Managing your Google profile is a continual thing that requires frequent updates and staying on the cutting edge of strategies." - Jared Erni "The other half of the equation is what happens when traffic comes to your website and how you convert that traffic into leads and customers." - Jared Erni "Spiderwebbing to as many things that connect back to you as you can helps Google find everything about your business." - Jared Erni Resources: Local Search Academy - Website For Impact Podcast - Website To listen to the full episode and gain more insights from Jared Erni and the participants of the Local Search Academy, tune in to the For Impact podcast. Stay updated on the latest strategies and techniques for impact-driven entrepreneurship and learn how to amplify your business's impact.…

For Impact Podcast with Jared Erni

1
Q&A Session: Boosting Local Business Visibility on Google 36:42

cách đây 50 weeks trước36:42

36:42

In this episode of the For Impact podcast, host Jared Erni opens up the floor for a Q&A session with members of the community. Listeners have the opportunity to ask questions and seek advice on various topics related to impact-driven entrepreneurship. Jared provides valuable insights and guidance on topics such as Google profile optimization, timeline for results, website optimization, and more. The episode offers practical tips and strategies for entrepreneurs looking to make a positive impact in their communities. Key Takeaways: Google Profile Optimization: Jared emphasizes the importance of optimizing your Google Business profile to improve your online visibility. By consistently updating your profile with customer reviews, business updates, and relevant photos, you can increase your chances of ranking higher in local search results. Timeline for Results: While the timeline for seeing results may vary, Jared suggests that leading indicators of improvement can be seen within two to four weeks. Consistency and frequency in feeding the algorithm with fresh content are key to achieving long-term success. Website Optimization: Jared advises entrepreneurs to focus on creating a compelling offer at the top of their website to capture the attention of potential customers. By highlighting the transformation and emotional benefits of your services, and offering a value-add incentive, you can increase conversions and drive more traffic to your website. Review Generation: To increase the frequency of reviews, Jared recommends implementing multiple touchpoints and incentives for customers to leave reviews. By priming the pump and over-delivering on customer experience, you can encourage customers to share their positive feedback and help boost your online reputation. Google Merchant Center: For e-commerce businesses, Jared suggests exploring the Google Merchant Center as a way to showcase your products on Google. This platform allows you to display your products at no cost and reach a wider audience. Notable Quotes: "The more frequent and consistent you feed the algorithm, the better it's going to perform for you." - Jared Erni "Focus on value creation rather than selling a service. Highlight the emotional benefits and over-deliver to create a memorable customer experience." - Jared Erni "Reviews are like oxygen in my business. Ask for reviews and over-deliver to create reciprocity." - Jared Erni Resources: For Impact Podcast Google My Business Google Merchant Center To listen to the full episode and gain more insights from Jared Erni, visit the For Impact Podcast website or your preferred podcast streaming platform. Stay tuned for more episodes of the For Impact podc…

For Impact Podcast with Jared Erni

1
Creating A Strong Offer Is The Foundation Of Conversion 9:19

cách đây 51 weeks trước9:19

9:19

Episode Summary: In this episode of the For Impact podcast, host Jared Erni discusses the importance of creating a strong offer strategy for impact-driven entrepreneurs. He emphasizes that an offer should focus on selling the transformation and emotional benefits, rather than just the service itself. By creating an offer with more perceived value, entrepreneurs can attract higher quality clients and stand out from the competition. Erni provides a three-point offer framework and shares examples of successful offers in different industries. He also highlights the significance of conversion in growing a business and explains how a great offer can lead to better conversions. Key Takeaways: Creating a strong offer is crucial for impact-driven entrepreneurs to attract higher quality clients and stand out from the competition. An offer should focus on selling the transformation and emotional benefits, rather than just the service itself. The three-point offer framework includes selling the transformation, selling the emotional benefit, and adding value through a unique offer. By overdelivering and providing unexpected value right from the start, entrepreneurs can generate more leads and sales. A great offer can lead to better conversions, allowing entrepreneurs to charge what they're worth and maximize their business growth. Notable Quotes: "Most people tend to look at other businesses and model what they're doing because they look successful, and we end up actually hurting ourselves in the way that we position ourselves online with an offer strategy." - Jared Erni "If you have a mediocre or poor offer, your marketing has to be excellent in order to do well. But if you have a really great offer, you only need mediocre marketing to do well." - Jared Erni "No one else does that. No other contractor does that. And that's why it works so well." - Jared Erni Resources: Local Search Academy Book: $100 Million Offers by Alex Hermozi To listen to the full episode and gain more insights on creating a strong offer strategy for impact-driven entrepreneurs, tune in to the For Impact podcast. Stay connected with the podcast on social media and visit the For Impact Podcast website for more empowering content.…

For Impact Podcast with Jared Erni

1
How To Sell More Without Being Salesy 14:54

cách đây 1 year trước14:54

14:54

Jared discusses the common misconception about sales and how it prevents many business owners from effectively selling their products or services. He explains that the fear of sales often stems from the belief that it is manipulative and involves convincing people to buy something they don't need, want, or can afford. However, Jared argues that sales can be a higher form of service when approached from the perspective of helping people make decisions they already desire for their own reasons. He shares a personal story about a sales slump he experienced and how he analyzed his successful and unsuccessful sales calls to identify the key differences. Jared discovered that asking good questions, prescribing solutions instead of pitching, and focusing on the transformation rather than the service were crucial elements in successful sales. He also emphasizes the importance of discipline and perseverance in mastering the sales process. Key Takeaways: Sales should be approached as a form of service, helping people make decisions they already desire for their own reasons. Asking good questions demonstrates expertise and uncovers the real problems, needs, and desires of potential clients. Instead of pitching, prescribe the solution that the client needs to achieve their desired results. Sell the transformation that the service provides, not just the service itself. Discipline and perseverance are essential in mastering the sales process. Quotes: "The reason people hate sales is because they have this misconception that it's manipulative." "Selling can either be selling something for you, or it can be selling something for them." "Demonstrate how good you are by asking good questions." "Prescribe the solution that they need to get the desired result that they want." "You need to discipline yourself to do the thing that you might not be good at while it's not working long enough to make it work."…

For Impact Podcast with Jared Erni

1
The Simple Shift Online That Opens a Flood of New Leads 11:24

cách đây 1 year trước11:24

11:24

About The Guest(s): Jerome had a traditional website that was not generating leads effectively. After implementing a sales funnel, he saw a significant increase in leads and sales. Summary: In this episode, the host discusses the importance of shifting from a traditional website to a sales funnel to generate more leads and sales. He shares the story of Jerome, a client who saw a dramatic increase in leads and sales after implementing a sales funnel. The host provides three key steps to create a successful sales funnel: creating a great offer, making it the first thing people see on your website, and requiring visitors to provide their information to claim the offer. By following these steps, businesses can open up a floodgate of new leads and increase revenue. Key Takeaways: Create a great offer with high perceived value to attract more leads and decrease cost per lead. Make the offer the first thing people see on your website to capture their attention and increase conversions. Require visitors to provide their information to claim the offer, increasing the likelihood of future conversions. Quotes: "If you don't do anything for your business except get really good at creating an offer or creating offers, it'll do more for your business than anything else." "Lead with something that's small and introductory that allows you to get feet into the door, earn their trust, and build that rapport." "Make your offer front and center. Give it to them there. Most of the time when someone comes to your website, they already know they want your service." "When they make a micro commitment to give you their information, they're six times more likely to make the next higher level commitment." "Build in some automations that allow you to begin that nurturing and get them engaged with you, and you will greatly increase your ability to convert them."…

For Impact Podcast with Jared Erni

1
How To Get More Clients By Increasing Your Price 7:44

cách đây 1 year trước7:44

7:44

About The Guest(s): The guest in this episode is Jared Erni, the host of the For Impact podcast. He is an impact-driven entrepreneur who helps others create positive change in their communities. Through his podcast, he shares success stories, insights, and ideas to help entrepreneurs amplify their impact and live life on their own terms. Summary: Jared Erni discusses the importance of increasing perceived value by increasing prices. He shares a story about a client in the HVAC space who was undercutting himself by charging too little for his service calls. Jared challenged the client to add an extra $100 to his next service call, and the client ended up adding $250. The client was surprised to find that the customer not only accepted the higher price but also bought additional services, resulting in an extra $800 in revenue. Jared explains that increasing prices can increase perceived value and help businesses grow. He emphasizes the importance of competing with value rather than price, as competing on price can lead to a race to the bottom. By focusing on convenience, quality, and value, businesses can sell the transformation and create more value than what customers expect for the price. This approach attracts higher-quality clients who are willing to pay more for the best. Key Takeaways: Increasing prices can increase perceived value and help businesses grow. Compete with value, not price, to avoid being viewed as a commodity. Sell the transformation and focus on convenience, quality, and value to create more value than what customers expect for the price. Quotes: "If you want to increase your value in the way that clients and customers perceive your value, then here's an easy way to almost do that instantly: increase your price." "When you want to increase your perceived value, you increase your price." "Sell the transformation, not the service." "Competing with price is conditioning people to view you as a commodity." "Let the commodity competition get all those clients. You can win the clients who want the best and who will pay more to have the best."…

For Impact Podcast with Jared Erni

1
The Real Formula For Success 7:42

cách đây 1 year trước7:42

7:42

About The Guest(s): Jared shares a story of Adam, a purpose-driven entrepreneur who owns a landscape lighting company. He had been struggling to grow his business and achieve the time and financial freedom he desired. However, after working with the host and implementing effective marketing strategies, Adam was able to transform his business and remove himself from the day-to-day operations. Summary: Adam was feeling unfulfilled and trapped in his business. He realized that success is not just about achievement but also about contribution. He wanted to create impact and live life on his own terms. Through working with the host, Adam was able to implement a new offer strategy, build a sales funnel, and focus on smart traffic strategies. Within eight months, his business went from struggling to thriving, with three crews in the field and Adam finally able to take a vacation with his family. The key to his success was having effective marketing in place to fuel growth and attract ideal clients. Key Takeaways: Success is a combination of achievement and contribution, leading to true fulfillment. Marketing is the fuel for business growth and should not be viewed as a necessary evil. Local business owners often struggle to achieve their goals due to a lack of effective marketing strategies. Investing in marketing can lead to increased leads, sales, and business growth. Cutting through the noise and attracting ideal clients is the challenge for local business owners today. Quotes: "Success is not just achievement. It's a combination of achievement and contribution together." "Marketing is the fuel to your business growth." "The challenge is not how to start a business. Today the challenge is how do you cut through the noise?" "I am so grateful to work with purpose-driven entrepreneurs who have a passion, who want to create impact and are there to serve their communities." "When combined in the right orders, in the right time for your business, [marketing principles] will magnify your ability to amplify your impact."…

For Impact Podcast with Jared Erni

1
The Entrepreneur's Mindset with Aleric Heck 44:01

cách đây 1 year trước44:01

44:01

About The Guest(s): Aleric Heck is a successful entrepreneur and the founder of Ad Outreach, a company that helps businesses use the power of YouTube ads to generate leads and sales. He started his journey on YouTube at the age of 12 and turned it into a multimillion-dollar coaching program. Aleric's expertise in YouTube ads has been recognized by various publications, and he has worked with thousands of businesses to help them leverage the platform for growth. Summary: Aleric Heck, the founder of Ad Outreach, shares his journey from starting a YouTube channel at the age of 12 to building a successful coaching program. He discusses the challenges he faced as an entrepreneur and the importance of delegating tasks to scale a business. Aleric also emphasizes the need to make decisions based on where you want to go, rather than where you are currently. He highlights the power of YouTube ads for local businesses and provides tips on creating effective videos. Aleric concludes by encouraging entrepreneurs to adopt an entrepreneurial mindset and view every decision as an opportunity for growth. Key Takeaways: Aleric recommends hiring people with complementary skill sets to delegate tasks and scale a business. Make decisions based on where you want to go, not where you are currently. YouTube ads are a powerful tool for local businesses to reach potential customers who are actively searching for information. Creating authentic and low-key videos can be effective in connecting with viewers. Adopting an entrepreneurial mindset means viewing every decision as an opportunity for growth. Quotes: "You should hire complementary skill sets, especially early on." "Make decisions based on where you want to go, not where you are currently." "YouTube is where people go when they're looking to learn." "You don't need big productions or big cameras to create effective videos." "View every decision as a win or a learning lesson." Connect with AdOutreach: https://www.adoutreach.com/join-all-access Local Search Academy: https://www.localsearchacademy.com…

For Impact Podcast with Jared Erni

1
What Going Into Anaphylactic Shock Taught Me About Marketing 13:14

cách đây 1 year trước13:14

13:14

Summary: In this episode of the For Impact podcast, the host shares a personal experience of going into anaphylactic shock and relates it to the symptoms of poor marketing that many business owners face. He emphasizes the importance of addressing the root causes of poor marketing and provides three key principles to improve marketing effectiveness. These principles include getting clear on the ideal client, selling the transformation rather than the product or service, and creating a great offer. By implementing these principles, businesses can attract higher quality clients and achieve better results. Key Takeaways: Define your ideal client and tailor your marketing to resonate with them. Sell the transformation that your product or service can provide, rather than focusing on the features. Create a great offer that adds value and connects with customers emotionally. Quotes: "If you can get good at these three things, if you nail these three things down, mediocre marketing will be everything you need." "You have to sell the outcome of using your service or your product, not the actual product." "You're no longer in the business of roofing. You're in the business of selling roofing." "Compete with more value, not by discounting your price." "You have to think about what makes you unique and what will resonate with your ideal client."…

For Impact Podcast with Jared Erni

1
The Most Effective Framework to Attract Local Clients 19:52

cách đây 1 year trước19:52

19:52

About The Guest(s): The guest for this episode is Jared Erni, the host of the For Impact podcast. He is an expert in helping impact-driven entrepreneurs create positive change in their communities. Jared shares his insights and ideas to help entrepreneurs amplify their impact and achieve success on their own terms. Summary: In this episode, Jared introduces the concept of Attraction Stacking, a framework that helps local businesses accelerate their marketing results. He explains that many businesses struggle with their marketing because they focus on getting more traffic without addressing the root cause of their marketing not working. Jared emphasizes the importance of having a strong offer strategy, a good sales funnel, and smart traffic to generate more leads and sales. He also highlights the power of Google business profiles and local search ads as effective sources of smart traffic. By implementing the Attraction Stacking framework, local businesses can create a system that magnifies their marketing results and allows them to scale their business effectively. Key Takeaways: Attraction Stacking is a framework that helps local businesses accelerate their marketing results. Focus on creating a strong offer strategy that competes on value rather than discounting prices. Use a sales funnel to convert traffic into leads and sales more effectively than a traditional website. Leverage smart traffic sources with high buying intent, such as Google business profiles and local search ads. Implement retargeting campaigns to nurture leads and convert them into customers. Quotes: "Rather than focusing on more traffic first, focus on offer strategy. Keep your price high, but create more value." "Traditional websites do a poor job of converting traffic into leads and sales. Use a sales funnel instead." "Your Google business profile is your biggest opportunity for smart traffic. Near me search has increased over 900%." "Retargeting campaigns can be more effective than getting new traffic. Focus on nurturing the leads you already have." Take the GMB Challenge: https://gmbchallenge.com…

For Impact Podcast with Jared Erni

1
Harness the Power of AI to Upgrade Your Marketing Messaging 37:09

cách đây 1 year trước37:09

37:09

About The Guest(s): Jared Erni is the host of the For Impact podcast, where he shares insights and ideas to help impact-driven entrepreneurs amplify their impact. He is passionate about helping entrepreneurs live life on their terms and create a ripple effect of positive change in the communities they serve. Summary: Jared Erni discusses how to use AI to accelerate marketing messaging. He explains that AI can be a powerful tool for creating effective marketing content, but it requires proper training and understanding. He demonstrates how to train an AI system using platforms like Chat GPT and Jasper AI to generate sales copy, email sequences, video scripts, and more. By communicating with the AI as if it were another person, it can produce messaging that resonates with the target audience and activates the emotional and decision-making parts of the brain. Jared emphasizes the importance of using AI to tell the right story to the right audience and highlights the time-saving benefits of leveraging AI in marketing. Key Takeaways: AI can be a powerful tool for creating effective marketing content. Proper training and understanding are necessary to use AI effectively. Platforms like Chat GPT and Jasper AI can generate sales copy, email sequences, and video scripts. Communicate with the AI as if it were another person to produce resonating messaging. Use AI to tell the right story to the right audience and save time in marketing efforts. Quotes: "AI can be so powerful because it saves you time and creates amazing content for you." "Marketing is about telling a story and telling it well enough in a way that resonates with the ideal clients that you are communicating to or trying to reach." "By leveraging AI, you're going to be able to more efficiently, more effectively discover the right words based on the right training to tell that story."…

For Impact Podcast with Jared Erni

1
Scaling Your Business with Facebook Ads 48:30

cách đây 1 year trước48:30

48:30

About The Guest(s): Brandon Guthrie is the founder of Dream Design Labs, a digital marketing agency that helps kingdom-driven residential contractors scale their businesses. He is the recipient of the Two Comma X Club Award from ClickFunnels and is the host of the Christian Contractors Podcast. Summary: Brandon Guthrie shares his journey from being a motocross racer to becoming a successful entrepreneur. After a life-altering accident, he shifted his focus from personal success to serving others. He explains how he helps residential contractors scale their businesses through social media advertising and effective sales funnels. Brandon also discusses the importance of perseverance, humility, and having a clear vision for the future. Key Takeaways: Perseverance and dedication are essential qualities for success in entrepreneurship. When faced with challenges, run towards the fire and look for opportunities. Social media advertising can be a powerful tool for residential contractors to reach potential customers. The key to successful advertising is to create a pattern interrupt and engage the audience's curiosity. Building a strong sales funnel and having an effective call strategy are crucial for converting leads into customers. Making your purpose bigger than your circumstances can help you overcome challenges and achieve success. Quotes: "Whenever the world is being shaken up, there is opportunity snapping off the rock." - Brandon Guthrie "If you're making it all about yourself, you're on a hamster wheel. Make it about serving others." - Brandon Guthrie "Turn the tables and make it about qualifying the customer for your unique offer." - Brandon Guthrie…

For Impact Podcast with Jared Erni

1
How Ledlie Tripled His Boat Business With Zero Paid Ads 19:44

cách đây 2 years trước19:44

19:44

About The Guest(s): Jared Erni is the host of the For Impact podcast and an expert in impact-driven entrepreneurship. He has a background in building an indoor digital billboard network and has helped numerous clients achieve success in their businesses. Jared is passionate about helping entrepreneurs create positive impact in their communities and live life on their own terms. Summary: Jared Erni shares the story of one of his favorite clients, Ledley, who owned a boat sales business. Ledley wanted to open a new division for boat rentals and sought Jared's help in marketing it. Jared implemented a strategy that focused on leveraging Google Business profiles, creating a sales funnel, and developing a compelling offer. Within two weeks, Ledley's calendar was filled, and over the next eight to twelve months, his business tripled without spending any money on ads. Jared emphasizes the importance of optimizing Google profiles, using sales funnels instead of traditional websites, and creating high-value offers. Key Takeaways: Google Business profiles are a highly effective way to attract local customers with high buying intent. Most businesses do not optimize their Google profiles, creating a significant opportunity for those who do. Sales funnels are more effective than traditional websites in converting traffic into sales. Engaging with leads within the first five minutes increases the chances of conversion. Creating a compelling offer strategy based on value rather than price is crucial for attracting high-quality clients. Quotes: "Your Google profile is a gateway to exponentially growing your business." "Focus on ranking your Google profile, and your Google profile will drive traffic to your website." "What happens after the click is just as important as getting the click." "A sales funnel is a website with specific marketing strategy and psychology that moves people forward." "Compete with value, not price." "The number one rule to marketing is to abandon all methods everyone else is doing that doesn't work."…

For Impact Podcast with Jared Erni

1
From Zero to 7 Figures with Travis Leavitt 50:19

cách đây 2 years trước50:19

50:19

About The Guest(s): Travis Leavitt is the owner of Levitt Automotive, a successful auto repair business in Logan, Utah. He started his business from scratch in 2017 and has grown it to over seven figures. Travis is also involved in other ventures in transportation and real estate. He is passionate about giving back to his community and is the man behind the curtain for Utah's Thrive Business Summit. Summary: Travis Leavitt shares his journey as an entrepreneur, from his early days as a kid selling things on the side of the road to starting his own auto repair business. He talks about the challenges he faced in the beginning, including financial struggles and self-doubt. Travis emphasizes the importance of having a strong mindset and being all in when starting a business. He also discusses the power of taking action and the impact of surrounding yourself with the right people. Travis shares his insights on marketing, customer service, and giving back to the community. He highlights the importance of core values and mission statements in guiding business decisions. Travis concludes by discussing his future goals and plans for his business and impact in the community. Key Takeaways: Having a strong mindset and being all in is crucial for success as an entrepreneur. Surrounding yourself with the right people and seeking guidance from coaches or mentors can accelerate your growth. Core values and mission statements are essential for guiding business decisions and creating a positive company culture. Taking action is key to achieving your goals and making progress in your business. Giving back to the community and providing exceptional customer service can lead to long-term success. Quotes: "The mind is so powerful. If you know you have a paycheck coming in, you're not going to do everything you can to make your other thing work." "Hard conversations equal easy life and easy conversations equal hard life." "Know what your core values are, have a mission statement, and stick with it." "The more successful I am, the more money I can make, the more I can give back in the community financially or with whatever my time or knowledge." "Know what your big picture is, what your goals are, what your vision is. Then work backwards and figure out how to get there. And then take action."…

For Impact Podcast with Jared Erni

1
Unlocking Your Sales with Trevor Gosar 51:56

cách đây 2 years trước51:56

51:56

About The Guest(s): Trevor Gosar is the director of Sales for Odin, a home service company, where he scaled the company's sales from $1 million to over $10 million in just two years. He now operates Surge Sales Consulting, where he helps home service companies and contractors improve their sales techniques. Summary: Trevor Gosar shares his expertise in sales and provides valuable insights for entrepreneurs in any industry. He emphasizes the importance of building a connection with customers and positioning oneself as part of a team working to solve a problem. Trevor also discusses the power of being interested in customers rather than trying to be interesting, and the significance of generosity in sales. Key Takeaways: Sales is about connection, not perfection. Position yourself as part of a team working to solve a problem with the customer. Be interested in customers, not just interesting. Ask questions and show genuine curiosity about their needs and concerns. Embrace generosity in sales. Give all of yourself to every customer and leave them better off, regardless of whether they make a purchase. Quotes: "Sales is a transfer of energy and belief that results in a decision." "Rapport is personal and professional. Be interested, not interesting." "Sales starts at 'no'. Embrace the no and help the customer make a decision."…

For Impact Podcast with Jared Erni

1
My Origin Story 13:51

cách đây 2 years trước13:51

13:51

The podcast, titled "My Origin Story," is hosted by Jared Erni, who shares his journey from working a dissatisfying corporate job to pursuing various entrepreneurial ventures. He initially dabbled in unconventional endeavors like diving for golf balls but eventually found himself managing a business in this niche. Despite his success, he felt trapped in his work and longed for more financial freedom and personal fulfillment. Jared's entrepreneurial journey led him to explore digital marketing, which eventually culminated in an indoor digital billboard network business with over 200 locations. Despite the external appearance of success, he found himself working tirelessly, earning less than expected, and feeling imprisoned by his own business. The pandemic dealt a significant blow to his company, causing it to collapse. However, this setback motivated Jared to embark on a mission to empower local business owners through digital marketing. He shares three key lessons he learned from his experiences: the importance of investing in mentorship and coaching, the central role of marketing in business success, and the fulfillment derived from making a positive impact on the community. The podcast's purpose is to provide insights, interviews, and lessons to impact-driven entrepreneurs, helping them cut through the noise, amplify their impact, and achieve financial and time freedom. Jared emphasizes the importance of sharing these lessons to save others from learning the hard way and foster a ripple effect of positive change among entrepreneurs dedicated to making the world a better place. The podcast promises interviews with successful businesses and valuable insights to accelerate entrepreneurial success.…

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For Impact Podcast with Jared Erni « » Creating A Strong Offer Is The Foundation Of Conversion

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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For Impact Podcast with Jared Erni « »
Creating A Strong Offer Is The Foundation Of Conversion