521: They Made $20M selling Perfume | Raquel & Adam Bouris [VIDEO]

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Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, they have built a successful business that has made a significant impact in the fragrance industry.

In this interview, you’ll learn:

How a chance encounter at Coachella inspired a $20M Perfume Brand

Breaking into the fragrance industry - from their garage

Overcoming significant challenges and setbacks

Innovative marketing and influencer partnerships

Importance of customer feedback and product development

Their marketing strategies and the role of social media

Advice and motivational insights for aspiring entrepreneurs

And many more valuable entrepreneurial insights...

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

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