66 | ‘THE AMAZING SPIDER-MAN 2’, HUGE HYPE, & #RELEASETHEWEBBCUT!!1!

Frames and Fools: Film, Filmmakers, and Foolishness

Thwip thwip, New Yorkers, it’s your friendly neighborhood hype machine. How much of a movie do you consume before even stepping foot in the theater? In the case of 2014’s ‘The Amazing Spider-Man 2’, we gleefully gobbled up as much of Gwen, the Goblin, and the Garfield as we could in the year leading up to the movie’s release; so much so that we felt like we’d seen the new spidey flick in its entirety through countless trailers, tv spots, and photo spreads. Expectations are a powerful thing, and we learned a valuable lesson in 2014 about how to manage those expectations as well as the temptation to ‘prewatch’ a blockbuster based on a beloved property. Given seven years to age, ‘The Amazing Spider-Man 2’ didn’t exactly get much better than the overcrowded and overdramatic initial experience, but we’ve got more Spider-Men and more space to reflect on what could have been a superb movie with a few more drafts and a lot less studio mandates. Shocking how often that seems to be the case with these massive movies. Get it? Shocking? Because Electro? Up up and away, Webb…

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