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Ep. 238: How Kulfi Became The First South-Asian Owned Makeup Brand In Sephora - Priyanka Ganjoo
Manage episode 443216620 series 2936826
On this week’s episode of the Friends in Beauty podcast I welcome Priyanka Ganjoo to the Friends in Beauty guest chair. After a five-year-long career on the corporate side of the beauty industry, Priyanka saw first-hand how South Asians were being underrepresented in beauty.
Constantly searching for products that matched her skin tone and tired of feeling like an outsider in the industry, Priyanka set out to create a more inclusive beauty conversation. In 2021, she launched Kulfi, a beauty brand centered around joy and celebrating South Asian beauty rooted in culture. Paying homage to her vibrant Indian heritage, Priyanka has relentlessly steered Kulfi towards unparalleled success since its launch, setting new benchmarks in the beauty industry.
From being the first-ever South Asian-owned makeup brand to join Sephora's prestigious lineup to the recent launch of the innovative Free the Brow gel-meets-serum. Priyanka and Kulfi continue to create a dynamic community of beauty lovers and trailblazers with no signs of slowing down.
During our chat we talked about Kulfi being apart of Sephora’s first accelerator program, the importance of building community first, how the brand has grown so quickly, leveraging relationships the right way, her favorite part of running the brand and so much more.
Enjoy this episode!
Leave us a 5 star review and share this episode with a friend or 2 or 3.
GET BOOKKEEPING & ACCOUNTING SERVICES - Tell Them Friends in Beauty Sent You
https://kickstartaccountinginc.com
TRAVEL SURVEY - TRAVEL WITH FRIENDS IN BEAUTY
https://bit.ly/FIBTravelSurvey
ENROLLMENT OPEN - TRAILBLAZERS CLUB MEMBERSHIP
https://bit.ly/FIBTrailblazersClub
ADVERTISE YOUR BUSINESS OF THE PODCAST
https://www.friendsinbeauty.com/advertise
LEARN HOW TO RECORD + EDIT A PODCAST IN 7 DAYS OR LESS: https://bit.ly/DIYPodcasterCourse
FRIENDS IN BEAUTY FACEBOOK COMMUNITY
https://www.facebook.com/groups/friendsinbeauty
Additional Resources:
MUST HAVE BEAUTY, PODCASTING, CONTENT CREATION TOOLS, AND BOOKS
https://www.amazon.com/shop/akuarobinson
LEARN A NEW SKILL
Skillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352q
SAVE 10% ON MENTED COSMETICS (I’M SHADE D10)
Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481
Use Code “AKUAROBINSON” for 10% of your purchase
Join the Friends in Beauty Mailing List: https://www.bit.ly/FIBTribe
Social Media Info:
Kulfi Beauty (Instagram) - https://www.instagram.com/kulfi.beauty
Kulfi Beauty (Website) - https://www.kulfibeauty.com
Friends in Beauty (Instagram) - https://www.instagram.com/friendsinbeauty
Friends in Beauty (YouTube) - https://bit.ly/FIBTube
Akua Robinson (Instagram) - https://www.instagram.com/akuarobinson
Akua Robinson (Website) - https://www.akuarobinson.com
NOTE: I am a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful.
Copyright, Liability Waiver and Disclaimers. All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of Friends in Beauty, LLC, Akua Robinson Artistry, LLC and/or Akua Robinson.
239 tập
Manage episode 443216620 series 2936826
On this week’s episode of the Friends in Beauty podcast I welcome Priyanka Ganjoo to the Friends in Beauty guest chair. After a five-year-long career on the corporate side of the beauty industry, Priyanka saw first-hand how South Asians were being underrepresented in beauty.
Constantly searching for products that matched her skin tone and tired of feeling like an outsider in the industry, Priyanka set out to create a more inclusive beauty conversation. In 2021, she launched Kulfi, a beauty brand centered around joy and celebrating South Asian beauty rooted in culture. Paying homage to her vibrant Indian heritage, Priyanka has relentlessly steered Kulfi towards unparalleled success since its launch, setting new benchmarks in the beauty industry.
From being the first-ever South Asian-owned makeup brand to join Sephora's prestigious lineup to the recent launch of the innovative Free the Brow gel-meets-serum. Priyanka and Kulfi continue to create a dynamic community of beauty lovers and trailblazers with no signs of slowing down.
During our chat we talked about Kulfi being apart of Sephora’s first accelerator program, the importance of building community first, how the brand has grown so quickly, leveraging relationships the right way, her favorite part of running the brand and so much more.
Enjoy this episode!
Leave us a 5 star review and share this episode with a friend or 2 or 3.
GET BOOKKEEPING & ACCOUNTING SERVICES - Tell Them Friends in Beauty Sent You
https://kickstartaccountinginc.com
TRAVEL SURVEY - TRAVEL WITH FRIENDS IN BEAUTY
https://bit.ly/FIBTravelSurvey
ENROLLMENT OPEN - TRAILBLAZERS CLUB MEMBERSHIP
https://bit.ly/FIBTrailblazersClub
ADVERTISE YOUR BUSINESS OF THE PODCAST
https://www.friendsinbeauty.com/advertise
LEARN HOW TO RECORD + EDIT A PODCAST IN 7 DAYS OR LESS: https://bit.ly/DIYPodcasterCourse
FRIENDS IN BEAUTY FACEBOOK COMMUNITY
https://www.facebook.com/groups/friendsinbeauty
Additional Resources:
MUST HAVE BEAUTY, PODCASTING, CONTENT CREATION TOOLS, AND BOOKS
https://www.amazon.com/shop/akuarobinson
LEARN A NEW SKILL
Skillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352q
SAVE 10% ON MENTED COSMETICS (I’M SHADE D10)
Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481
Use Code “AKUAROBINSON” for 10% of your purchase
Join the Friends in Beauty Mailing List: https://www.bit.ly/FIBTribe
Social Media Info:
Kulfi Beauty (Instagram) - https://www.instagram.com/kulfi.beauty
Kulfi Beauty (Website) - https://www.kulfibeauty.com
Friends in Beauty (Instagram) - https://www.instagram.com/friendsinbeauty
Friends in Beauty (YouTube) - https://bit.ly/FIBTube
Akua Robinson (Instagram) - https://www.instagram.com/akuarobinson
Akua Robinson (Website) - https://www.akuarobinson.com
NOTE: I am a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful.
Copyright, Liability Waiver and Disclaimers. All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of Friends in Beauty, LLC, Akua Robinson Artistry, LLC and/or Akua Robinson.
239 tập
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