The Real Story Behind Todd Herman: What it Takes to Be The Best in the World (Interview)

From Spaghetti to Growth

In today's episode, we have the incomparable Todd Herman--a serial entrepreneur, the best performance coach in the world, author, speaker and overall family man!

Todd Herman has been working with the highest achievers in sports and business for over two decades. He is the creator of the multi-award-winning Leadership & Skills Development Program, 90 Day Year, and author of the WSJ bestselling book, ‘The Alter Ego Effect: The Power of Secret Identities to Transform Your Life’. He also authored a children’s version of the book called, ‘My Super Me’, was later released to help kids find their own superhero within and be more confident and courageous.

Todd’s professional programs are delivered annually to over 200,000 professionals in 73 countries. Named by the Boston Herald as a “Training Superstar,” Todd has been featured on The Today Show, PBS, Sky News, Inc Magazine, CBS and Business Insider among others. Originally from Alberta, Canada, Todd now lives in New York City with his wife and three children. 👉You will learn:

1. How uncovering the power of Imposter Syndrome can drive insatiable growth instead of hindering you

2. Why exploring your passions can lead you to become an entrepreneur quite by accident (and that’s OK!)

3. Understanding the importance of luck and how it plays a role in entrepreneurial success.

4. What it really takes to achieve excellence at a very high level

👉 Some key points: (02:54) What was the driving force that made Todd get into business in the first place?

Todd fashions himself an "accidental entrepreneur"

(06:18) Todd recounts the first time he got serious about making money

Todd's days in 4-H. Good old fashioned manual labour gave Todd his first taste of what it means to earn your own money

(12:51) Todd discovers coaching and is shocked to learn what he could charge for his expertise

(15:35) Luck can play a huge role in your eventual success

(16:13) Advice for people who are transitioning from their side-hustles to full-on entrepreneurship

(25:48) Out of all the marketing mediums to deploy, speaking is one of the most powerful

(29:42) Todd made use of books and mentors when starting out

(32:59) Todd recommends a holistic approach to both his coaching clients and for thinking about your business

(39:35) Despite not being a certified psychologist, Todd found his own unique way to conduct mental game coaching

(41:39) Don't assume your coaches have everything figured out: A mentor can sometimes show you what NOT to do

(43:48) Impostor syndrome was much less of an issue for Todd since he got mentorship from the very best at a very early stage

(45:50) When did Todd have his breakthrough from spaghetti to business moment

(47:37) As Todd's coaching business grew, how did he change his pricing model?

(49:43) Todd explains how he eventually scaled his business and gives an overview of his 90 Day Year concept

(55:40) Todd shares a personal highlight from his career so far

(58:20) The Alter Ego effect is Todd's landmark book

(01:02:10) Some advice for people that are in the spaghetti phase with their new business

🌎Reach out to Todd Herman Website https://toddherman.me/LinkedIN https://www.linkedin.com/in/toddherman1 IG https://www.instagram.com/todd_herman/?hl=en The Alter Ego Effect (BOOK)

🌎Reach out to Seema Ponda Alexander Disruptive CEO Advisory https://www.disruptive.ceo/LinkedIN: https://www.linkedin.com/in/seemaalexander IG: https://www.instagram.com/seemaalexander/?hl=en Loved this episode? Leave us a review and rating on Apple podcasts by clicking here. 🎤 Podcast Production Everglade Media

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