Ep 10 Finding Clients As A Podcast Producer Starts with Defining What They Look Like

Fulltime Podcast Producer

Who is your ‘Ideal Client”

Lots of us who are in business have heard this asked when we are first starting out. Lots of sales and business coaches may even have this as part of their material.

But this is where you are at. You have established what it is you do, You know what your services are going to be and how much your time is worth. Now you just need to know who’s buying.
Well there is a little more work that needs to be done. There is a saying in podcasting, “If you target everybody, then you reach nobody”

Your next step is going to be narrowing down who it is you want to work with. This is an important step because it will help you know who to focus your time on and it will help you avoid clients that are just not a right fit to begin with.

In this episode we will talk about:

• How to narrow down who it is you want to work with
• What questions do you need to ask before deciding on a target client base
• How to create a target client avatar.

This is part 3 of our 5 steps to becoming a podcast producer. If you havent listened to the other episodes yet, listen to them here.

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​“Sir” Isaac Smith has been working in audio production for over eight years, guiding new podcasters through the process of creating, launching, and maintaining their shows. Whether you are contemplating how to get your podcast off the ground or you’re interested in taking your production game to the next level, subscribe to The Full Time Podcast Producer as your go-to resource for pure podcast education.

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